Technology

Big Digital launches online reality show

MUMBAI: Big Digital, the digital content and marketing arm of the Reliance Broadcast Network (RBNL), has announced a youth online reality show, Transform India- Youth Uncensored.


The show will empower the youth by providing a platform for them to voice their opinion through an extensive social media initiative, RBNL said in a statement.


The show will address social problems ranging from escalating corruption, safe sex, eve-teasing to gender discrimination from the perspective of the youth.
  
Big FM business head Soumen G Choudhury said, "It is our constant endeavour to offer pioneering initiatives, and Transform India: Youth Uncensored is a leap in that direction. We want, through this initiative to galvanise a movement in the youth space as we allow them to focus their energies towards this path-breaking social media initiative. We are confident of the youth coming on board to express their views, while we offer an excellent platform for advertisers to partners with."


This digital reality show will bring over 100 colleges from across the six cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad to fight the battle to transform India through their innovative ideas on raising concern for issues and tackling them thereafter.


Teams will be given a socially relevant topic and will be asked to upload the video of their proposed recommendation to tackle them. As the show progresses, the battle between colleges will become exciting and audiences can watch its un-edited version online.


Colleges will compete against each other as they upload videos on how they believe they can best tackle societal issues. These videos will initially be judged by a jury and will then be left open for online voting.

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