Technology

BBC.com launches India focused edition

Mumbai: BBC.com, the international news website of the UK pubcaster The BBC, has launched three new editions - for India, Asia and Australia/New Zealand.


Each of the new editions will provide a more localised BBC.com experience and more bespoke news coverage.


Also, there will be an expansion of the news, sport and travel sections, more localised weather updates and increased features and video content, the BBC said. 
 
These will be supported by BBC.com‘s commercial launch partners Finnair, UPS and Prudential Corporation Asia.


BBC.com acting MD Chris Davies said, "At present BBC.com is the leading international news website in Asia-Pacific with 11.1 million unique users per month. These editions are the response to overwhelming audience feedback and testing and will ensure even greater engagement from new and existing users."


BBC Global News controller of digital James Montgomery added, "These three new editions reflect the BBC‘s commitment to accurate, high-quality and independent news across digital platforms. BBC.com commands levels of trust and relevance unmatched among international news providers - based on expert journalistic analysis around the globe and rooted in a deep understanding of our audiences. The launch of these dedicated editions across Asia Pacific will strengthen that offer still further."


BBC.com has built a new team in Asia-Pacific with reporters based in Singapore working alongside journalists from the BBC‘s international news service including Soutik Biswas, and Damian Grammaticas, who are already based within the region.


The new editions will have five Specially Commissioned Reports- created from a mix of video, text and pictures. 

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