BBC to drive digital uptake in the UK

MUMBAI: It wouldn‘t be good enough for the BBC just to broadcast the 2012 Olympic Games to the UK. The measure of success is not simply whether it beats the 42 million who watched Beijing. It‘s about a range of measures which are demanding.

The UK pubcaster also needs to show that it has driven digital take-up even faster within the UK, that it has helped prevent any digital divide between those who can afford new technology and those who can‘t, between those who leap at it and those who need assistance. It means supporting media literacy campaigns, enabling employment through apprenticeships and training, making sure there are the greatest range of social benefits too.


The remarks were made by London 2012 director Roger Mosey at the IBC Conference in Amsterdam. Doing better for the Olympics in London in 2012 is not something that the UK pubcaster can do on its own. This will involve partnerships most obviously with the London Organising Committee, many UK public institutions and with stakeholders like the IOC, the EBU and the host broadcasters at OBS. It will also involve working with this industry and many of the people here today to harness the best ideas.

He also took aim at James Murdoch who recently made remarks about the BBC. "We want to cheer James up and suggest his pessimism is unfounded – that a BBC still respected across the world as a model of public service can and does work with the private sector, and a healthy BBC with popular support is a guarantor of innovation and supporter of enterprise," Mosey said.

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories