BBC planning to enrich video streams online for Olympics

MUMBAI: For next year?s Olympic Games in London, BBC plans to enrich video streams online by providing context-sensitive data overlays. These overlays can then allow embedding of direct links to content.

So if fans are watching the fencing, for instance, they could click on the athlete‘s name in the data overlay on the video to jump straight to his profile page.

The digital plan to cover the sports events was outlined by BBC Future Media GM for news and knowledge, Phil Fearnley. He is responsible for the delivery of the Digital Olympics.

"The BBC holds digital media rights for the Games, and more licence-fee payers than ever before are now connected: according to Ofcom 74 per cent of people now have broadband; more than a quarter of adults (and half of all teens) own a smartphone; and one million internet-enabled TVs were sold during 2010. London 2012 provides an unparalleled opportunity to make the sporting and cultural celebration the most connected and inclusive yet,? he said.

The Olympics is also an opportunity to offer audiences unprecedented choice. Last month the UK pubcaster had outlined its intention to deliver to audiences over 2,000 hours of live sport online via 24 High Definition streams - every sport, from every location on every day - but it‘s not just about choice of content. In line with the ‘Delivering Quality First‘ strategy for BBC Online, it plans to make services available across four screens: computers, mobiles, tablets and connected TVs.

"We‘re developing a new publishing platform that delivers pages that are dynamically and automatically created. Content can be tagged with an identifier that can be automatically pulled into the relevant page to provide a real-time, extensive, and trusted companion to events. We delivered a page for each country, squad and player during the World Cup in 2010 using this model and we‘re scaling this up for next year to deliver unparalleled up to the minute detail on each athlete, country and event. Delivering such a detailed and broad service via traditional editorial curation would be cost prohibitive,"said Fearnley.

He adds that pulling all this together is a user-experience based on horizontal navigation, consistent across all devices. "This highly-visual "stream" allows us to give greater prominence to video and encourage browsing beyond this, making the breadth of content more accessible. Already popular in smartphone and tablet design, this natural and intuitive way to browse content is just like flicking through a magazine. Filters too, would enable users to tailor content on the page, like opting for more video according to their preferences." 

Mobile will be integral to the way many follow events and interact with others. "We‘ll be leveraging the distinct benefits of devices to improve London 2012 for audiences. With half of teens now owning a smartphone (and 60% considering themselves to be ‘highly‘ addicted to them - especially for social media) the mobile experience is going to be important for them. We envisage a digital experience that‘s as seamlessly social on mobile as on the web - with geo-location used to identify activity near to where users are and tools to share with friends on the move," said Fearnley.

Connected TV is another area of focus. Analysts are forecasting that around 36 million TVs with built-in Internet capability will be in homes by the end of 2016, and forthcoming innovations from the likes of Google TV and platforms such as YouView will help increase the penetration of connected TV before the games.

"Our BBC iPlayer product for connected TV is available on over 300 devices (most recently Sony PS3), and we recently launched a BBC News app for connected TV which we‘ll be rolling out across further devices this year. For the Olympics we‘re developing a similarly structured product, with a navigational panel allowing users to flick between the 24 live streams via their remote control, and access stories and updates in full from the internet on the living-room TV."

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories