BBC Online's restructuring to cost 360 jobs

MUMBAI: UK pubcaster The BBC is to reshape BBC Online by 2013 to deliver its public service mission in the digital age.

The reorganisation will mean the service licence budget for BBC Online being reduced by a quarter. It will also require the closure of up to 360 posts. The BBC Online service licence budget will be reduced by ?34 million from the current ?137 million to ?103 million by 2013/14 . This is why there will be proposed post closures which will be phased in over the next two years.

The new plans, which the pubcaster says set a much clearer digital agenda for the BBC, are the first steps in the delivery of the BBC‘s strategy, Putting Quality First.

A majority of programme websites will be replaced with automated content. Non-news features content will be removed from local sites. There will be a substantial reduction in show business news on the news site. There will also be fewer news blogs. More focus will be on the updates from leading editors and correspondents.
The changes, which have been approved by the BBC Trust, will aim to deliver:

* A better quality service based on the BBC‘s five editorial priorities
* A 25 per cent reduction in service licence budget and a halving of the number of Top Level Domains
* Commitments and clarity on what the BBC will and will not do online
* A pledge to engage with industry twice a year about its plans
* Action to double the number of referrals to external websites by 2013/14 to around 22m each month

Under one unified strategy, BBC Online will be transformed into 10 distinctive products: News, Sport, Weather, CBeebies, CBBC, Knowledge & Learning, Radio & Music, TV & iPlayer, Homepage and Search. Each of them will share common technical features such as consistent design, improved navigation, and the ability for licence fee payers to personalise and access them across a range of devices, from computers and mobiles to tablets and TVs.

To deliver the new BBC Online, the BBC will implement new ways of working around product management, including enhanced collaboration between teams from editorial, technical, design and audience research.

BBC DG Mark Thompson said, "BBC Online lies at the heart of the BBC‘s digital future. As in television and radio, licence fee payers look to the BBC to inform, educate and entertain them online. As digital technologies advance, internet delivery of content becomes more important and more profound in our lives. BBC Online is a huge success, but our vast portfolio of websites means we sometimes fall short of expectation. A refocusing on our editorial priorities, a commitment to the highest quality standards, and a more streamlined and collegiate way of working will help us transform BBC Online for the future. I know that these changes will be painful for affected staff. But I firmly believe that they are right for the BBC at this time."

The BBC is also announcing a reduction in scale and scope of the website and is spelling out areas of refocus, closures and reductions, along with clarity on areas BBC Online will not cover at all. 
Editorial focus of the new BBC Online will be on:

* News focused on up-to-the-minute news updates backed up by rich multimedia content from correspondents across the UK and the world
* BBC News Entertainment & Arts section will have more culture and arts coverage
* Dynamic ‘editions‘ of BBC Online for each Nation that reflect the interests of the audience
* Clearer focus of local sites on news, sport, weather and travel
* Sport will focus on fast, reliable and in-depth news and dynamic coverage of the best live events that bring the nation together
* Safe, creative spaces for children
* A single merged offer in Knowledge & Learning, making the most of BBC content, from science to literacy, arts to maths – for adults pursuing a passion or brushing up a basic skill, and for children learning at home and school
* Radio will focus on live output, and the discovery of new music as played and recommended by BBC DJs and iconic musicians
* BBC iPlayer will be reshaped into a unified television offer, bringing together TV channels, programme information and live and on-demand content
* Selected archive content will be featured in TV & iPlayer and Radio & Music

The BBC is announcing a set of closures and reductions as follows:

* The closure of half of the 400 Top Level Domains (with 180 closing ahead of schedule later this year)
* The replacement of the majority of programme websites with automated content
* The automation of bespoke digital radio sites 1Xtra, 5 Live Sports Extra, 6 Music and Radio 7
* The closure of RAW, Blast, Switch, Video Nation and the disposal of h2g2
* The removal of non-News features content from Local sites
* A substantial reduction in showbusiness news on the News website
* Fewer News blogs, with more focus on the updates from editors and correspondents
* A reduction in the overall amount of Sports news and live sport
* Stand-alone forums, communities and message boards and blogs to be reduced and replaced with integrated social tools
* The closure of the 606 community site and the closure of the BBC iPlayer message board

BBC Online will not:

* Launch its own social network
* Offer specialist news content for specialist audiences
* Publish local listings
* Develop encyclopaedic propositions in Knowledge
* Provide continuing professional development materials for teachers or a managed learning environment for schools
* Become a video-on-demand aggregator in BBC iPlayer, although it will link to other on-demand providers
* Produce online-only music sessions
* Offer track-by-track music streaming
* Invest in exclusive online sports rights

As announced by the BBC Trust in December last year, BBC Online‘s three-year strategy and business plan will be reviewed annually by the BBC Trust. In addition, BBC Online will engage with industry twice a year about its plans.

The 25 per cent reduction (?34m) in the BBC Online service licence budget by 2013/14 is a part of the BBC‘s recently stated cost-cutting measures to deliver 20 per cent savings as a result of the recent Licence Fee settlement, delivered early.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories