BBC launches London 2012 website

MUMBAI: The BBC‘s London 2012 website, the new "home" for all of the BBC‘s London 2012 content, has been launched to mark two years through to the start of the London 2012 Olympic Games.

World Olympic Dreams has also been launched on the site.

The 2012 site,, gives users a single entry point to a showcase of BBC content related to London 2012, drawing on news, sport, programmes from the BBC Archive and more. The site will also contain prominent links to external content such as information about volunteering in 2012 and how to buy tickets for the Olympic Games.
Nearer the Games it will be the home of the BBC‘s Torch Relay coverage online, building in technical innovation from the BBC‘s Future Media & Technology division and external development companies.

The Torch Relay begins in May 2012 and will cover the UK, before reaching its climax at the Opening Ceremony in London on 27 July. 
Among other highlights will be World Olympic Dreams, a project which will feature 26 individual stories and 46 athletes from around the world as they strive to achieve Olympic glory in 2012, and World Class, a sister project. Also reflected on the site will be the array of high profile Cultural/Festival 2012 activity and the Queen‘s Diamond Jubilee.
The look and feel of the site will adapt to the dominant theme of the 2012 journey. For example, when the Torch Relay is under way, the site will fit with that theme and, before the Games themselves get under way, traffic and travel information will be added so that users can easily check on how to get around London and to the other Olympic venues.

BBC‘s director of London 2012 Roger Mosey says, "Telling the story of London 2012 from now until the end of the Games is one of the biggest challenges the BBC has ever undertaken. We want our coverage to bring the whole of the UK together to enjoy this unprecedented period of events, and the BBC‘s website will be the place where people can find out about everything from the 100 metres final and the latest Olympic News to the greatest cultural performances."

World Olympic Dreams is an innovative multi-platform project which will be broadcast across TV, radio and online and will follow athletes including Abhinav Bindra drawn from six continents and competing in 17 different Olympic sports.

The series of short films will be collated through the BBC‘s worldwide reporting network, with correspondents in each of the countries featured providing the relevant footage.

Viewers will be given an insight into each of the athlete‘s unique stories and very different personal circumstances while they all work towards the same goal of Olympic success: personal training regimes; coaches; diet; family; friends; their likes and dislikes; and the sacrifices they all have to make.

Two new films will air every month and the World Olympic Dreams website will be updated with the latest news from all the athletes. The site will also contain features such as Q&As and blogs as well as the athletes personal social media sites, where users will be able to interact with the athletes.

In addition, BBC Breakfast, World News, World Service, News Channel and BBC Radio 5 Live will carry coverage.

BBC Sport news reporter and Olympic gold medallist Matthew Pinsent will front the series and will be bringing regular updates and reports on each of the 26 stories.

To mark the launch of the new London 2012 website, the BBC Archive is releasing a brand new collection of television and radio programmes online.

Programmes from the archives take you back to the Austerity Games to reveal how the BBC coped with their first time broadcasting television from any Olympic games, and also how the bombed and battered city of London managed to host the Olympics on a shoe-string.

Pictures showing the Olympics from a different angle – from behind the cameras – have been released publicly for the first time. The pictures include shots of crowds cheering on the British team as they parade through Wembley, and the British Gymnastic team getting ready for the Games by practising in Hyde Park.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories