B4U launches on 2 platforms in East Africa

MUMBAI: B4U, the Bollywood network has launched two of its channels - B4U Movies, and B4U Music - on two platforms in East Africa.

Both the channels have been launched on Zuku, the cable network, and Star Times, the DTT operator in East Africa.

Both StarTimes and Zuku, cater to the local Asian community in Kenya, Tanzania, Rwanda, Malawi, Burundi, Entrea, Uganda, Ethiopia, Zambia and Sudan.

B4U head of business and international distribution Ashok Shenoy said, "We at B4U are excited to launch both our channels in East Africa on these prestigious platforms. With this launch B4U has now become the most widely distributed South Asian channel in the African continent. We are confident that B4U will cater to the large Bollywood fan base in the community and that they will enjoy the variety offered."

B4U Network CEO Sunil Rohra said, "B4U is proud to launch in East Africa, a territory which has a highly populated Indian community, with generations rich in culture. The B4U channels will show the best of Bollywood movies and music and exemplify the quality of B4U content. Our ongoing expansion strategy is proving to be a success in delivering the B4U brand to a variety of countries and we will continue to launch the channel in many more territories globally."

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