AXN releases game to promote 'The Firm'

MUMBAI: Action oriented broadcaster AXN has rolled out the the digital feature ???Unlock Mitch McDeere, which will provide users an opportunity to watch the first five minutes online of the highly anticipated AXN Original Series, The Firm.

The series will launch on 19 February across Sony Pictures Television’s global network of channels in 111 territories across the world and reaching over 121 million homes.

‘Unlock Mitch McDeere‘ is an interactive platform to explore aspects of Mitch’s life and the forces throwing it into a constant state of chaos: his family, his brilliant legal mind, his ties to the mob and FBI, and the constant threat of underlying conspiracy.

As users explore the items that represent different facets of Mitch’s life, they discover that by matching correct combinations, they will unlock short video montages that relate to an aspect of Mitch’s character.

Once a user watches all four videos, they will unlock a special five-minute sneak peek of the premiere episode.
SPT is also releasing a portfolio of other exclusive digital features for The Firm, including ???The Chronology of Events???, which is an interactive timeline that tracks key moments of the series, and ???The Firm Character Quiz.???

John Grisham’s best-selling novel was made into a movie, also called The Firm, in 1993, starring Hollywood heavyweight Tom Cruise. Shot on location in Canada, the TV reincarnation of the book and film picks up 10 years after young hot shot lawyer, Mitch McDeere, brought down a Memphis law firm fronting the Chicago mob.

Mitch and his family attempt to reclaim their lives by moving to DC to start their own firm after leaving the Federal Witness Protection Program.

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