Axel Springer Digital TV Guide joins NDS recommendation engine partner programme

MUMBAI: NDS, which provides technology solutions for digital pay-TV, has announced that Axel Springer Digital TV Guide, a leading provider of advanced video content discovery for new television platforms, has joined the NDS Recommendations Engine Partner Programme.

Through the NDS Recommendations Engine Partner Programme, NDS will offer Axel Springer’s personalised video discovery and recommendation solution to its customers as a partner in recommendation engine based initiatives.

Axel Springer has experience in editorial content creation and editorial recommendations for print and online programme guide services, as well as intelligent, personalised recommendation and content discovery technology.
Springer’s service, introduced to consumers in leading European markets during 2010, facilitates self-learning personalised recommendation technology across a range of distribution platforms, enabling operators to deliver an enriched experience to their subscribers. Rather than having to search actively for appropriate content, with Axel Springer’s platform, personalised content from multiple entertainment sources is presented for users to view at their convenience.

Axel Springer Digital TV Guide MD Stephan Zech said, “Our reach in the German content market enables us to add great value in the field of content discovery for German pay-TV operators. With a solution that addresses the needs of both the operator and the viewer, we look forward to working with NDS to enrich the viewing experience”.

NDS Europe VP sales, GM Yves Padrines said, “Aiding content discovery is a key element for increasing ARPU and reducing churn on pay-TV platforms. With the incorporation of a recommendations service, based on viewer preferences and viewing history, operators are enabled with a powerful tool to maintain subscribers and increase the relevance of their viewing.
“Axel Springer provide a great opportunity for added value content discovery in the German market, with existing access to a wealth of programming information; they are a welcome addition to the Recommendations Engine Partner Programme.”

As the 4th company to join the NDS Recommendations Engine Partner Programme, the addition of Axel Springer further expands the choice of pre-integrated partners for NDS custom.

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