Technology

Avid's new enhancements to Media Composer

MUMBAI: Avid, which creates digital audio and video technology, has announced that it is offering a limited-time Final Cut Pro Crossgrade promotion for qualified Final Cut Pro customers.


Available now, this crossgrade offer is designed to provide a fast, cost-effective path for Final Cut Pro users to implement the company‘s professional editing solution-Media Composer.


With Media Composer, designed and built for Mac OS and Windows operating systems, customers can boost productivity and advance the storytelling process with capabilities such as native support for a wide range of formats, multicam support, easy media and project sharing, and integration with third party systems, among others, that are critical to supporting today‘s professional production requirements.
 
Avid VP creative professionals products and solutions Paul Foeckler said, "We are pleased to provide existing Final Cut Pro users with the opportunity to obtain Media Composer and augment and complement their existing workflows. Users who may be facing uncertainty now also have access to a Mac OS native industry-leading editing solution from Avid - a company that is dedicated to listening to their needs through our commitment to openness, collaboration and innovation in professional editing workflows."


Director and editor Rodman Flender, who used Media Composer for the first time to edit the recently-released documentary Conan O‘ Brien Can‘t Stop, said, "Faced with more than 8TB of Sony EX & JVC HMU footage, being able to take advantage of Avid Media Access (AMA), among other features found in Media Composer, were huge time savers. I think this project has made me an Avid editor for life." 
 
Jonathan Alberts, a feature film and television editor, who recently cut the 2011 Sundance Grand Jury Prize winner Like Crazy and is currently editing the third season of HBO‘s ‘Hung‘ on Media Composer, said, "I‘m enjoying working on Avid again as part of my latest project. It‘s good to see the company opening up and extending this offer to Final Cut Pro users so they can experience how the flexibility and speed of Media Composer can benefit their creative process."


Recent enhancements to Media Composer include support for third-party video interfaces from AJA and Matrox, expanded native format support with AMA, as well as Avid PhraseFind and ScriptSync.


Mac and Windows support real-time mix and match, integration into industrial-strength professional workflows, and interoperability with Pro Tools, Symphony, and Avid DS, as well as popular finishing systems.

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