Technology

AT&T partners with WWE















MUMBAI: US telecom major AT&T has announced a content agreement with World Wrestling Entertainment (WWE).


This has resulted in the largest collection of mobile WWE content to date.

 

WWE says that its television programming reaching more than 15 million viewers per week in the US. These fans follow WWE across all media, including television, pay-per-view, online, DVDs, magazines, and theatrical films.


Now WWE will work jointly with AT&T, formerly Cingular Wireless, to make the mobile device the next extension of WWE, allowing fans to experience a new generation of mobile video and interactivity.


In the coming months, AT&T and WWE will be launching a number of wireless related services. Fans will have access to a custom-built, cutting edge mobile internet WWE portal that will provide access to a deep library of content, and will prove to be a model for a new generation of mobile connectivity.


There will be a collection of WWE-themed videos, ringtones, voice tones and graphics so fans can personalise their mobile experience. In addition, AT&T intends to use WWE content to explore text-based programmes that will offer AT&T‘s 61 million customers and WWE fans an interactive experience.

 

AT&T wireless VP marketing John Burbank says, "WWE fans love action -- anytime and anyplace. Now, fans can carry the action with them wherever they go, just in time for WrestleMania."


WWE executive VP, global media Shane McMahon says, "It‘s all about the WWE fans. Imagine something happens at RAW, SmackDown, or WrestleMania 23, and moments later, that moment in time is available on your AT&T handset.


"Because we own our intellectual property, we have the unparalleled ability to create this must-have content for our fans. In order to create the ideal fan-centric mobile experience, it was necessary to work exclusively with one partner who was an industry leader and that is why we teamed up with an innovator like AT&T."


Headlining the debut of WWE in the mobile arena is an arsenal of video content. WWE Mobile will feature a basic package of short-form videos each month, as well as a premium package, providing a deeper view into WWE. Add this to a library of ringtone, voicetone, and wallpaper content, and AT&T‘s wireless customers now have on-the-go wireless access to the WWE brand.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=WN0NPBYn
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=XNFEcfVQ
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=aq6Nc5eG
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=_UKBq1kZ
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=F8KKyrXQ
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=hC6uaBo3
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=vqdqRSNf
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories