Technology

AT&T launches video content across platforms

MUMBAI: Indie rock, gaming and sketch comedy — genres known for going against the grain — are once again at the forefront of a paradigmatic shift in popular culture.















Furthering the commitment to delivering rich content across the three screens at the center of customers’ lives — the TV, PC and wireless devices — US telecom major AT&T has announced the launch of four video series focussed on today’s pop culture.

 

From indie rock performances to an in-depth look at the video gaming industry, the four original series from High Definition (HD) content provider ON Networks, offer viewers a diverse array of shows that they can watch on any device. Today, this also includes AT&T television (AT&T U-verseSM TV and AT&T HomezoneSM); wireless (MobiTV); and broadband (AT&T blue room, AT&T U-verseSM OnTheGo and AT&T Broadband TV) services.


AT&T head of content and programming Dan York says, "Today’s consumer wants more variety than ever before — both in the types of programs they watch as well as how they get their programming.


"With programming from ON Networks, we are delivering new, original content that our customers desire and giving them the convenience to access it when and where they most want to watch"

 
On Networks CEO Kip McClanahan says, "Delivering content over three screens is not just the future of entertainment, it’s happening today, and AT&T is leading the charge. Our shows are all shot in HD and created with the highest possible consumer experience in mind, ensuring quality on a 50-inch plasma TV or three-inch mobile device"

AT&T video service customers, qualifying AT&T wireless customers and online visitors to AT&T blue room (www.attblueroom.com) will be able to watch episodes from the four video series that are on the cusp of today’s pop culture. New episodes will be rolling out periodically through the end of the year. They include:


*Dinner with the Band - This is a series in which two of life’s passions - food and music — share a virtual stage. Viewers will join New York City chef Sam Mason as he shares an intimate evening of cooking, conversation and live performances with a rotating roster of some of the music industry’s best up-and-comers.


Play Value - Hipster Gen X’ers will chronicle the high and low points of the video gaming industry and explore the many ways that video games have impacted the lives of consumers today.


Backpack Picnic - Influenced by absurdist sketch comedy icons such as "Monty Python" and "Kids in the Hall" this series will combine one-off skits and recurring character pieces that offer intelligently crafted stupidity and push the button on weird.


Bif Bam Pow Wow - Whether it’s movies, games, Internet babes, action figures or comic books, Tom Seymour has his finger on the pulse of geek culture and will dole out his unique, unsolicited opinions throughout this series.


AT&T Entertainment Services is a division of the company focused on delivering innovative and unique content across the three screens. The group offers customers a wide variety of content through a portfolio of advanced video, broadband and wireless services that bring customers more of the entertainment they enjoy.


As AT&T continues to develop its cross-platform approach, the company will also offer advertisers and marketers the benefits of the company’s Internet Protocol (IP)-based network, enabling advertisers to send the right messages to reach the right consumer at the right time while delivering greater relevance.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Sanjay%20Sethi-800x800.jpg?itok=8Yt0QcPi
Electronic Manufacturing Cluster in Au'bad gets govt nod

NEW DELHI: The the first Brownfield Electronic Manufacturing Cluster (EMC) in Aurangabad under the Electronic Manufacturing Clusters (EMC) scheme has received final approval from the Electronics and Information Technology Ministry. India Electronics and Semiconductor Association (IESA), the premier...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/02/ctv%20%281%29.jpg?itok=uA7lD5TK
CTV audience measurement: YuMe, Nielsen tie up for programmatic platform

YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first programmatic platform-based campaign-based audience composition measurement offering for Connected TV (CTV) campaigns. This unique offering...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Inside%20image%20%281%29.jpg?itok=RPvWT5qW
Meet the brains behind Caavo, India-designed unique STB

MUMBAI: Meet the brains who founded the unique Caavo, a device that delivers a unified TV experience where devices and services come together to offer ultimate control. Caavo TV box serves as a universal control system for cord cutters that have multiple streaming boxes. The device is equipped with...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Ajit%20Pai-800x800.jpg?itok=eQaNXAO8
Next-gen TV transmission standard proposed by US panel, to foster innovation

MUMBAI: The Federal Communications Commission (U.S.) has sought comment on a proposal that would allow television broadcasters to use the “Next Generation” broadcast television transmission standard, called “ATSC 3.0,” on a voluntary, market-driven basis.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Verizon-Operator_0.jpg?itok=_r9RjMEN
Processing video from linear to live, OTT & VR: Verizon launches Exponent for global carriers

MUMBAI: Verizon has globally launched Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Joe-French%20%281%29.jpg?itok=z26sS4io
Masstech announces key management promotions

Masstech – the trusted provider of innovative workflow and media asset management solutions – has announced two key management promotions. Savva Mueller has been named the company’s Vice President of Product Management and Marketing, while Joseph French has been promoted to Director of North...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories