Technology

Asianet selects SureWaves for cable ad solutions

MUMBAI: Asianet Cable Vision (ACV) has partnered SureWaves to aggregate the viewership across its cable channels and provide flexible, transparent, accountable and easy process with proof of play to advertisers.


SureWaves’ Spot TV, the company said, is filling the gap of providing the cable viewership to national advertisers on single platform. 
 
SureWaves will not only provide advertising and local content management solution to Asianet, it will also act as sales partner for markets outside Kerala. ACV runs bouquet of six channels and reaches out to more than three million viewers across Kerala.


SureWaves solution is integrated with cable channel play out system using internet and inserts advertising based on central triggers.


The solution has the intelligence to aggregate and distribute the right advertising to the right places on the right channels based on advertiser requirements and integrates the functions of network management, content play-out, media planning and reporting. SureWaves Spot TV is realised through advances in Cloud Computing technologies for high scalability.  
 
Asianet Satellite Communications EVP S Rajeev says, "In a dynamic business atmosphere, the SureWaves initiative has provided us with an effective and powerful tool which can help us improve our offering to our viewers and help provide us accountable and transparent offering to our advertisers.”


SureWaves chairman and MD Raj Khare adds, “Spot TV offering is part of our endeavour to use latest advances in internet technologies to improve and organise non-internet mediums. It’s great to have organisation like Asianet Satellite Communication as our founding partner. We will be expanding our offering in other states in near future.”

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