Arvind Mahendru joins ESPN Star Sports as director digital media

MUMBAI: Former senior vice-president, new media of India TV Interactive, Arvind Mahendru has joined ESPN Star Sports as director of digital media.

Based in Delhi, Mahendru will report to James Miner, the senior vice-president of digital media for ESPN Star Sports (ESS), based in Singapore. He will also report to Sanjay Kailash, executive vice-president, ESPN Star Sports, India. 
As the head of digital media, he will look after ESPN‘s properties like mobile, 3G, streaming and website from both the business and the development perspective.

Said Mahendru on his appointment, "ESS is the pioneer in the sporting arena. In terms of global sporting content across genres, it is not there on any other sports channel. My role is to look at innovative ways, where we could leverage 3G and 2.5G on the mobile space to deliver quality content to our audience."

According to him, digital contributes only about 2 per cent of total media spends in the industry and, therefore, his other responsibilities would be to leverage the flagship property of the company, its website "We will use our website to increase flow of information to our users and expand our user database to increase ad sales revenue," he quips. 
Having around 18 years of experience, Mahendru started his career with GlaxoSmithKline as management trainee in 1993. After that he did a three-year stint at Star TV India as manager operations. Among the other companies Mahendru worked for were Turner International, Trinity Platco, Times Internet Limited, Bharti Airtel and Group M. Mahendru has been associated with Star since 1995. 

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories