AOL spruces up video portal

MUMBAI: US net service provider AOL has launched an update to its AOL Video portal ( with enhancements designed to make it even easier for consumers to find, watch and share more than 20 million videos from across the Web without having to visit multiple websites.

The redesigned main page aims to make it easier for consumers to discover, search for and find millions of videos from across the Web. A redesigned video search experience leverages Truveo video search technology and features better presentation of Web search results to help users more easily find what they are looking for.

A new embedded playback experience where consumers can find and watch videos from other popular video sites on the AOL Video site.

AOL Video senior VP Fred McIntyre says, "Online video consumption is likely the fastest growing behavior in the history of the Internet and AOL was one of the first to bring video content to the online masses. Consumers want just one place where they can go to find and watch all of the videos they‘re looking for and our new AOL Video portal gives them just that: a single website that brings together millions of videos from across the Web."

Over the past nine months consumer demand for online video has propelled the number of unique visitors (UVs) on AOL Video to grow by 300 per cent to eight million UVs per month. In the same period, page views have grown by more than 1200 per cent to 76 million.

In addition, AOL also announced the availability of a new Windows Vista-ready sidebar gadget which enables consumers to watch popular AOL Video content while using other applications. The AOL Video Gadget features five channels – News, Music, Movies, Comedy and Business – each showcasing 10 of the most recent or most popular videos in each channel.

The Gadget features 12 ‘skins‘ in various colours and patterns, as well as a real-time ticker that highlights relevant videos as they are added to the Truveo search index of videos from all across the Web.

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