Animax acquires rights for Videogame Awards

MUMBAI: Sony Pictures Television (SPT) has acquired the Video Game Awards 2009 (VGAs) for its Animax channels.

The event will broadcast on Animax channels across Asia, Central Europe, Latin America, Brazil, Africa, Spain and Portugal, reaching over 42 million households in 59 countries, beginning January 2010. Animax will support the VGAs on with a dedicated suite of web content designed to fuel gamer interest around the world and to complement the on-air experience.
SPT executive VP, programming and production, international networks Marie Jacobson says, "The Video Game Awards lands on Animax at a key juncture in our development as a youth-seeking global brand. This category represents a core focus for the network and our 14-24 year-old target audience. We look forward to expanding the worldwide footprint and influence of the VGAs."

The two-hour live event will be taped in Los Angeles, California and will premiere in the US on Spike TV on 12 December. Fans determine award recipients by voting for favourite nominees at

The 2009 Video Game Awards will break international news with announcements of new games from the industry‘s leading publishers including 2K, Activision, Disney Interactive Studios, Electronic Arts, LucasArts Entertainment, Microsoft Game Studios, Sony Online Entertainment, THQ, Ubisoft, and Warner Bros. Interactive Entertainment. This year VGA viewers will get a sneak peek at Halo: Reach with the debut of an exclusive, world premiere video from the opening of the game. 
SPT will also create a suite of online, mobile, and social networking companion content to the award show broadcast. These features will include Video Game Award photos, event news, game trailers, and original interviews with game creators and game development executives and educators offering career advice to aspiring gaming professionals.

The companion content will also include components custom to each international region courtesy of local bloggers and moderators populating appropriate social networking pages and community groups and commenting on the local gaming scene.

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