Android surpasses iPhone OS impression share in Asia Pacific: InMobi

MUMBAI: Independent mobile ad network company, InMobi, has said that Android has surpassed iPhone OS impression share in Asia Pacific for the first time, capturing 9.5 per cent share of regional ad impressions.

Android has reached 1.7 billion impressions to capture 9.5 per cent share of impressions, gaining 4.3 share points in just three months.

In its Mobile Insights Report titled ‘Asia Pacific Edition April 2011‘, the company says that mobile impressions on the InMobi network crossed 18 billion, growing 10 per cent from January to April 2011. The volume of mobile impressions signifies the reach mobile devices can offer local, regional and global brands in these mobile first markets.
The report also says that although smartphones represent only one of every four ads in this enormous market, its impressions continue to grow at a faster pace than advanced phone impressions, while advanced phones still dominate the market with 76 per cent share of ad impressions.

Nokia OS continues its domination as the top platform in the region, but loses 1.9 share points to hold 27.3 per cent share. iPhone OS and Android together now represent 18.9 per cent of all InMobi impressions in the region. Nokia also remains the dominant mobile device manufacturer in the region, controlling 49.9 per cent of the mobile ad share in the market. 
Even with a drop of 1.5 share points in April 2011, Nokia continues to be the dominant device manufacturer in Asia Pacific by ad impressions.

With a 16.8 per cent market share, Samsung grew the fastest from January to April 2011, gaining 2.6 share points. Seven of every 10 mobile ads across the InMobi network in Asia Pacific are delivered on Nokia or Samsung devices.

In terms of impressions in Asia Pacific on the InMobi network, India leads the pack with a market share of 41.6 per cent, followed by Indonesia (25.2 per cent) and Vietnam (9.1 per cent).

InMobi VP and MD - Asia Pacific Atul Satija says: "With improving smartphone adoption, faster networks and cheaper data plans, this is an extremely exciting time for marketers to successfully execute highly targeted, impactful, and measurable campaigns that will greatly improve ROI."
Globally, total mobile advertising impressions on the InMobi network grew by 11 per cent (January to April 2011), and 39 per cent of all mobile ad impressions now occur on smartphones.

The report says this was driven by the large influx of smartphone impressions, which increased by 2.3 billion during the period.

Smartphones continue to become a primary channel to digital media consumption on a global basis as 39 per cent of all mobile ad impressions now occurring on the device.

The Android smartphone growth continues at a rapid pace, capturing an additional 3.3 share points to represent nearly 17 per cent of all mobile ads globally.
The study states that although Nokia still remains in the number one position with 37 per cent share of global impressions, their historical dominance is quickly eroding. Nokia lost 1.0 share points in just 90 days, while Samsung (+1.2 share pts), Apple (+0.4 share pts) and HTC (+1.2 share pts) gained share.

Global OS Share April 2011
OSImpressions% Global SharePoint Change
Nokia OS6,838,150,58819.5 per cent-0.6
Symbian OS6,335,241,92718.1 per cent-0.1
Android5,874,242,97316.8 per cent+3.3
iPhone OS5,703,575,65216.3 per cent+0.4
RIM OS1,701,706,4464.9 per cent+0.6
Others8,575,937,90624.5 per cent-3.4

InMobi VP global research and marketing James Lamberti adds, "Following the global smartphone revolution, ‘in-application‘ advertising continues to outpace mobile web ad growth. With a large global contingent of mobile app developers for iOS, Android and now Windows Phone 7, these developers represent an invaluable part of the mobile ecosystem. Developers are among the most influential individuals in the future of the mobile market and their products will shape the future of mobile advertising. The landscape will be very interesting to watch over the next year as many developers began to focus on mobile web apps to help alleviate device and platform fragmentation issues."

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories