Technology

Analogue consumers prefer moving to digital cable over DTH in 4 metros: TAM Study

MUMBAI: Digital cable TV seems to be winning over direct-to-home (DTH) in this first round of digitisation covering the four metros of Mumbai, Delhi, Kolkata and Chennai.


The share of DTH in total digital cable TV homes has slipped in Mumbai and Kolkata as consumers of analogue cable convert to digital ahead of the 1 November digitisation deadline.


This is the finding of a study conducted by TAM Media Research to capture the changing digitisation scenario in the four metropolitan cities.
 
According to the study, the share of DTH in total digital TV homes in Mumbai dropped to 34 per cent in June 2012 from 38 per cent in January 2012 and in Kolkata to 29 per cent from 48 per cent.


The share of digital cable TV homes has remained flat in Delhi (40 per cent) and Chennai (26 per cent). The fall in the proportion of DTH homes in Kolkata was steep as the share of digital cable TV homes rose by a sharp 18 per cent in the eastern city.


Among digital TV homes, DTH was a dominant platform in Delhi (with 60 per cent share) and Chennai (with 74 per cent share). DTH‘s share in Mumbai was 34 per cent and in Kolkata 30 per cent. This scenario is likely to change.


The study suggests that most of the cable TV homes which are still hooked on to analogue cable TV prefer or would prefer to continue with the services of their local cable operator when they shift to digital cable TV services. The study reveals that the percentage of analogue homes which intend to shift to digital cable TV is overwhelming led by Mumbai (92 per cent), Kolkata (89 per cent), Chennai (84 per cent) and Delhi (81 per cent).


The four metros selected for the study are the cities chosen by the government for phasing out analogue cable TV services. All television homes are now mandated to shift to digital TV, either via DTH connections or through digital set-top boxes (STBs) provided by local cable operators (LCOs) by 1 November.


The government had to extend the deadline by four months as majority of homes have still not shifted to either of the digital platforms.


According to the monthly study based on a sample size of 4,600 homes, Mumbai leads in terms of digital penetration with 33 per cent of the homes having digital TV connections (as of June 2012), followed by Kolkata (25 per cent), Delhi (24 per cent) and Chennai (20 per cent).


The Information and Broadcasting ministry stated in early August that Mumbai looked the most prepared with 50 per cent of cable TV homes already having digital STB installations. But Delhi and Kolkata seemed to be struggling with the rate of STB installations around 25 per cent while Chennai lagged way behind.
 
According to the TAM study, digitisation in Mumbai and Kolkata was across all SECs (socio-economic classifications) but the interest was less in SEC D&E homes in Delhi and Chennai.


Among the multi TV homes in all metro cities, the digital TV penetration is high. The share of digital connections in multi TV homes was the highest in Mumbai (about 52 per cent), followed by Chennai (about 48 per cent), Kolkata (40 per cent) and Delhi (35 per cent).


The medium that played a big role in creating awareness about the requirement for shifting to digital was television itself. The other source was newspapers and friends.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/apec_0.jpg?itok=F4q4QkOl
A-Pac the biggest market for SOIs, to flourish by 2024

Silicon on Insulator (SOI) caters to the demand of the electronic industry, and thus the market will increase and expand with the varied demands in the electronics domain. The electronic boom in the industry has caused a surge in consumer electronics such as digital cameras, television, gaming...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/12/anthony%20%281%29.jpg?itok=1_onx3pu
B'casters' easing ATSC 3.0 transition: Artel, Qligent integrate

Real-time, multimedia delivery solutions company Artel has partnered cloud-based, enterprise-level media analysis specialist Qligent to help broadcasters ease the transition to ATSC 3.0.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Convergence_0.jpg?itok=YbX2BAHO
Convergence: Sinclair Broadcast co ties up with India's Saankhya

MUMBAI: ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. has announced an agreement with Saankhya Labs, a leader in the development of Cognitive Software Defined Radio (SDR) chips, to accelerate the development of ATSC 3.0 (the Next Generation standard) chipsets.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Siemens-Sumitomo_1.jpg?itok=5cxUHrJ7
Siemens & Sumitomo win US$ 520m Pugalur-Trichur HVDC and cable VSC order

MUMBAI: A consortium between Siemens and Sumitomo Electric Industries Ltd. has been awarded an HVDC order from Indian transmission operator Power Grid Corporation of India to supply a high-voltage direct current (HVDC) transmission system.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Sanjay%20Sethi-800x800.jpg?itok=8Yt0QcPi
Electronic Manufacturing Cluster in Au'bad gets govt nod

NEW DELHI: The the first Brownfield Electronic Manufacturing Cluster (EMC) in Aurangabad under the Electronic Manufacturing Clusters (EMC) scheme has received final approval from the Electronics and Information Technology Ministry. India Electronics and Semiconductor Association (IESA), the premier...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/tech.jpg?itok=-NwpprGv
Cloud Force partners Corpus Media for TV internet applications on pay-TV providers

New York City and Hartford, CT-based software and services company Cloud Force Digital Media has selected Corpus Media Labs as its applications development partner.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories