Americans spend $1,200 annually in consumer electronic products

MUMBAI: The average US household owns 25 consumer electronics (CE) products and the average adult spends $1,200 annually on these products according to a study released by the Consumer Electronics Association (CEA).

The 9th Annual Household and Teen CE Ownership and Market Potential Study also reveals the most owned CE products and tracks the growth rates of popular product categories


The top five growth sectors were digital video recorders (DVRs), network routers or hubs, MP3 players, cable modems and digital cameras. DVR ownership and network/routers in U.S. households grew eight percentage points since 2006 to 25 and 30 per cent respectively. Thirty-two percent of households now own an MP3 player, up seven percentage points since last year. Cable modem ownership grew six percentage points and digital camera ownership rose to 62 per cent of all US households.

CEA senior research analyst Elena Caudle says, “It’s interesting to note here that two of the fastest movers and shakers in the CE industry are devices that enable home networking. The other three products enable consumers to create, shift or transport digital content. As consumers continue to embrace digital technology this new convergence will continue to change the way Americans live, work and play.”


Other categories with significant growth include HDTV with penetration reaching a quarter of US homes. More than three-quarters of U.S homes have at least one cell phone; CEA estimates 178.5 million wireless phones are in use. DVD players have reached 84 percent household penetration and have surpassed VCRs, partially because of the availability of portable DVD players.

In addition to identifying top growth categories, the study reveals the five most owned products beginning with the television (92 percent), DVD player or recorder, VCR (82 percent), cordless phone (82 percent) and the cellular phone (76 percent).

“Many of the top owned products have enjoyed mass market saturation for years and will likely see growth based on upgrade and replacement sales. Some of the more intriguing categories are those that still occupy niche markets, such as mobile CE devices like GPS systems and satellite radio, which have seen healthy growth in the past few years.” said Caudle.

The study also sets out the spending habits of consumers by age demographics. While adults spend $1,200 annually on CE products, teens spend $350 each year which is about half of their total annual discretionary income. Adults with children and teens spend up to $500 more on CE purchases than the national average.

“This is excellent news for the industry as children and teens who currently influence household CE purchase decisions grow up to become the next generation’s early adopters,” adds Caudle.


Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories