Alcatel-Lucent and Percept Knorigin partner to bring digital entertainment

MUMBAI: Percept Knorigin (PK), a digital media company incubated by Percept Limited, and Alcatel Lucent that provides mobile, fixed, IP and optics technologies, has signed an agreement to expand the distribution of digital entertainment content to subscribers in India.

PK will use Alcatel-Lucent’s digital media store (DMS) to enhance its web and mobile entertainment service, which is offered to consumers through partnerships with telecom service providers such as BSNL, MTNL and Airtel.

The company said that with more than 1.2 billion people, India
provides an enormous potential audience for PK’s entertainment content - everything from Hindi movies to regional language spectacles and live TV on mobile.

Alcatel-Lucent’s DMS is meant to simplify the distribution of
applications and multimedia content across any network to any connected device – PC, Mobile Phone or TV.

With DMS, PK is now intending to provide a solution that is easy to expand, and gives service providers the flexibility to offer video, audio and games to their subscribers – over wireless or wireline networks, easily and profitably.

Moreover, DMS will enable the service providers offering PK services to establish storefronts and portals, supported by merchandising tools that include the ability to cross-recommend and cross-sell content based on subscriber interests and buying behaviour.

With the usage of digital-rights-management mechanisms, DMS aims to aid bottom lines by reducing content pilfering and also provide both PK and service providers increased earning potential.
Percept Knorigin MD and CEO Viraj Malik says content will be key to building Internet penetration in India.

“We were looking at a scalable service which can keep pace with the great growth we experienced last year; one that can provide us with the capability to create services across mobile phones, tablets and laptops. Our deployment of Alcatel-Lucent’s Digital Media Store will provide an all-in-one solution to the challenges service providers face in terms of content, platform and business operation”, Malik added.

“Building on this cooperation, Indian consumers will soon be able to move from place to place and device to device freely, getting their multimedia content whenever and wherever they want it,” Alcatel-Lucent India president and MD Munish Seth stated.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories