Technology

Akai plans to spend Rs 250 mn on marketing in India

NEW DELHI: Akai is in for a major brand polish in India. Global Brands Enterprise Solutions, which holds the licence of Akai brand for India, Sri Lanka, Bangladesh and Nepal regions. has earmarked Rs 250 million in the first year to market and promote the Japanese consumer electronics brand in the Indian market.


Akai India EVP Basant Pande said the company has made a comeback in the country with a new range of ultra-slim LED, LCD, high-definition (HD) and CRT televisions ranged between Rs 2,400 to Rs 55,000.


Earlier addressing the press meet, Pande said the company is targeting a turnover of Rs 4.35 billion from India this year.


Akai has two plants in India – in NOIDA and Dehradun – where these TV sets are assembled with parts imported from overseas.
 
Akai has also launched a special low priced range of home theatres, between Rs 3,000 to Rs 5,000. Answering a question about the low price, Pande said Akai has not yet decided to get into the large home theatres.


Announcing the launch of the new range of TVs, Akai India MD Pranay Dhabhai said, “We are excited to re-introduce Akai in the Indian market as a part of the Global Brands‘ portfolio and are very optimistic about the resurgence of Akai in the high-growth Indian market. The fast growing LEDs and LCDs will be a key growth driver for us in the Indian market.”


The company launched three new models of LED TVs and five new models for LCD TVs. The ultra slim LEDs and LCDs TV range has special features like natural light technology with dynamic back light, brushed steel or high gloss finish, dynamic skin correction and motion compensation etc. Some models have Video USB, where without use of a DVD player, movies can run straight onto the LED TV through the USB drive. 
 
The range of HD LED and LCD TVs has been expanded to a total of eight lineups. The edge TVs use LEDs and CCFL as their primary light source. Benefits of using LEDs include ultra-high contrast ratios, slim depths that allow for more artful designs, plus increased energy savings.


The range of CRT TVS, meanwhile, has an advanced "Heath Platform" feature, which allows users to define the distance and viewing angle. The TV automatically adjusts to the best contrast, brightness and colour. This feature has been introduced in CRT TVs for the first time in India, the company said.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/naveen%20%281%29.jpg?itok=-P6RmzSx
Triple Play targets cable & net subs, deploying Conax-secured, multi-DRM

Conax, part of the Kudelski Group, and a leader in total service protection for pay-TV and digital entertainment services worldwide via broadcast, broadband and connected devices, has announced that Indian pay-TV operator Triple Play has selected technology from Conax and Corpus to help drive...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Sue%20Rudd-800x800.jpg?itok=0lmTkd23
5G TV may rival cable, satellite & IPTV: Report

MUMBAI: TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and...

Technology Hardware Uplinking & Downlinking
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/SONY-LG-800x800.jpg?itok=SQnBzrjz
LG, Sony to stop making 3D TV sets

MUMBAI: At one stage it was touted as the future of television. Thanks to the stupendous success that James Cameron’s 3D version of Avatar achieved at the box office with its spectacular 3D graphics and colors. A rash of manufacturers rushed in rolling out 3D TV sets which could be watched with...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=j1qYdiEF
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/fordgt800x800.jpg?itok=T3KbZBaH
Innovation at CES 2017 transcends industries and spurs emerging markets

LAS VEGAS: The latest emerging innovation across every major industry takes center stage this week at CES® 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/cesunveiled800x800.jpg?itok=KeLVVGP6
CES 2017 unveils game-changing innovation to the world

LAS VEGAS: The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=QZjekAkk
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/jensingnvidia800x800.jpg?itok=iL3_c2Eq
Whoa! CES 2017 Opens with Next-Generation Innovation

LAS VEGAS: CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Anita-Ganti_0.jpg?itok=7d9g0yWb
Wipro middleware powers integration-ready Hisense 4K; supports HD-PVR features

MUMBAI: Wipro Limited, a leading global information technology, consulting and business process services company, announced that its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co. Ltd. is a multinational white goods, brown goods and electronics...

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories