Technology

Airtel ties up with Shemaroo to launch Airtel mDivine

MUMBAI: Content provider and aggregator Shemaroo Entertainment has provided the backend technology and user interface for the launch of Airtel mDivine - an interactive service that allows Airtel mobile customers across India to receive live audio visual feed from their favourite religious shrines anytime, anywhere.


Airtel mobile customers can now leverage this service powered by Shemaroo to follow their faith through their mobile phones and subscribe to Airtel mDivine by visiting the Airtel mobile WAP site. Services offered are live darshan, aarti, shabd, hamd, mass ceremonies etc. Recorded content from around 500 shrines and live feeds from more than 20 shrines like Shirdi Sai Saisthan, Haji Ali and Sheesh Ganj Gurudwara from across India will also be available on Airtel mDivine.


Using a simple user interface provided by Shemaroo, customers can also search for a video through deity filters or on the basis of parameters such as popularity, latest and user ratings. The service can work as a guide towards helping customers learn more on related informative videos – such as how to reach a particular shrine, prayer timings etc. Additionally, Airtel mobile customers can also use this service to download their favourite devotional wallpapers, animations and ringtones from this WAP portal.


Shemaroo Entertainment Director Jai Maroo said, "Devotional content on mobile has been always a popular category. There is a large chunk of population who subscribe to it on their hand sets. Airtel mDivine is one stop shop for Airtel mobile customers to watch live feeds of their deities, share them with friends or create their own playlists. As a content house, we are constantly working with Airtel to bring in innovation in our offerings and set new trends in the industry - and Airtel mDivine is just another step in the direction."


Airtel mDivine is a complete interactive service where customers can not only create a playlist by tagging their favourite devotional videos but also share this content with their friends and family via SMS.


Together, Shemaroo and Airtel offer a host of devotional service offerings for religious or spiritual customers to follow their beliefs in India.


Shemaroo also runs a devotional service on Airtel DTH – iDarshan that is a 24-hr devotional interactive service for Airtel Digital TV customers.


Airtel iDivine can be accessed from the URL http://airteldivine.shemaroo.com. Airtel mobile customers can also SMS ‘Divine‘ to 54321 to receive the link on their mobile phones and start accessing their devotional content.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/29/Aruna_Sundararajan.jpg?itok=sLiHZik7
Cable variant with 50x capacity launched, good for BharatNet, says telecom panel secy

MUMBAI: Sterlite Tech, an end-to-end global technology leader in smarter digital networks, has bolstered its all-new FlashFWD 5G Solution with the launch of 1152F variant cables at India Mobile Congress (#IMC2017).

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Bengt%20Jonsson%20and%20Pallavi%20Puri.jpg?itok=pTULRoal
Tata Sky and Irdeto tie up, OTT service launched on Android devices

MUMBAI: India’s pay TV market is highly competitive, yet there is tremendous growth potential for OTT services as disposable incomes rise. According to Tetra Pax Index 2017, 82 per cent of the Indian population spends its time on mobile phones, and 2017 saw a 23 per cent rise in internet users who...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories