Airtel launches device to record TV on mobile

NEW DELHI: Airtel digital TV has announced the launch of ‘Airtel digital TV Recorder’, the enhanced set-top box (STB) with capability to record live television.
The STB will be available at Rs 6,990 to new customers and at Rs 5,990 to existing subscribers.

Customers need to send an SMS from the registered mobile number linked to the Airtel digital TV account with ‘mguide’ to 54325 and download the mobile recording application. Using their customer ID and password, they can log on and record shows from any Java and GPRS enabled mobile handset.

The Airtel digital TV recorder offers customers the advantage of a HDMI (High Definition Multi Media Interface) port for video output. In addition, the Airtel digital TV Recorder allows the customer to search programmes by name or time or click on ‘Most Viewed Channels‘ for easy surfing. These features are backed by 24x7 customer care. 
Says Bharti Airtel director and CEO - DTH Ajai Puri, “At Airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. This product would be a lifestyle enabler that will significantly change TV viewing trends in India. It is also strategic as it brings together the TV screen and the mobile screen. The launch underlines our key strength of understanding consumer needs and using technology to deliver a simple elegant benefit through the most ubiquitous element of ones life today- the mobile.”

Airtel digital TV, which uses MPEG 4 with DVBS 2 technology, has raced to a subscriber base of 2.5 million.

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