Airtel digital TV launches new interactive service iEnglish

MUMBAI: Bharti Airtel‘s DTH service Airtel digital TV has launched a new interactive service, iEnglish, to help subscribers hone their English speaking skills.

The service offers English language tutorials based on an audio-visual format, animated characters and quizzes for easy comprehension.

Bharti Airtel CEO- DTH/ Media Shashi Arora said, "Today, interactive services on digital TV platforms are not merely value added services but ‘infotainment plus‘. Our new interactive service, iEnglish will enable customers become skilled at day-to-day spoken English by enhancing their learning through entertaining, yet educational activities. We believe it will truly enrich the lives of the customer who are unable to leave their homes due to lack of time or confidence."

The interactive service is powered by digital entertainment company Hungama and computer education institute Aptech. Apart from teaching correct pronunciations of words, it would also help subscribers learn new words and phrases, proper grammar usage and an opportunity to gauge their competencies.

Hungama MD and CEO Neeraj Roy added, "The DTH platform is emerging as a new tool for more interactive forms of entertainment and learning. We will continue to innovate and create products with ease of access for our consumers."

Besides iEnglish, Airtel digital TV currently offers other interactive services such as iExam, iKidsworld, iDarshan, iRadio and iFasal.

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