Affle secures Rs 500 mn funding from D2 Communications

MUMBAI: Mobile media startup, Affle, has secured over Rs 500 million in its second round of funding from D2 Communications Inc, a JV between Japanese telco NTT DoCoMo Inc. and ad agency Dentsu.

The deal is an all-cash investment for a minority stake in Affle Holdings Pte, through acquisition of both newly issued and transferred existing shares in the startup.

The funds are expected to be used for expansion in Asia, specifically in India.

In February, the two companies had entered into strategic alliance, backed with a ‘token investment‘ from D2C. This is a follow-up investment.

Till date, Affle has raised a total of $20 million in funding and is supported by Microsoft Global Finance, Itochu Corporation, Bennett, Coleman & Co. Ltd (BCCL) and Centurion Private Equity. 
India is one of the most important markets for Affle, where it has aggressively grown its sales teams and worked with Bharti Airtel, Idea Cellular, Reliance Communications and Tata Teleservices, who promote and market Affle‘s apps to mobile subscribers.

The Singapore-headquartered company, which has three offices in India -- Gurgaon, Mumbai and Bangalore has worked with media agencies such as Group M, OMD, Mudra, MediaCom and Madison Communications.

Nokia, Maruti Suzuki, Pepsi, BPCL, Godrej, Samsung and ESS are some of Affle‘s clients in India.

D2 Communications CEO Takayuki Hoshuyama said that developing Asian markets have huge untapped potential for mobile advertising. "We are confident that our experience from Japan would help Affle become the dominant mobile advertising player in these mobile-first markets."

Affle Group of Companies chairman Anuj Khanna Sohum added, "With our greater strategic association we plan to significantly further Affle‘s product portfolio and traction to deliver greater value to our users and mobile media partners globally."

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories