Technology

Adobe highlights video advances at IBC

MUMBAI: At the 2009 IBC tradeshow in Amsterdam, Adobe is showcasing advances in next-generation video and dynamic media software technologies that provide integrated, end-to-end workflows for broadcasters and media companies.









Highlights of the show include the public beta of Adobe Story software, a new online and offline collaborative script development tool that begins the planning and pre-production phase of video workflows, as well as the introduction to Adobe Flash Access 2.0 software, a content protection solution that enables the distribution and monetisation of premium content, which can create new sources of revenue for media publishers.

 

Adobe VP, GM Dynamic Media Jim Guerard says, "Adobe continues to innovate and streamline video workflows from script to screen. We are committed to helping customers succeed by making their workflows more efficient, their audience experiences more compelling and their business models more profitable."


Guerard adds, "From content creation to delivery and playback, Adobe and its broadcast and media customers are leading the industry and revolutionizing how the digital video industry creates and consumes rich media.”


Charting the future of streamlined video workflows, the company states that it is providing new ways for customers to create more engaging customer experiences and build business around media assets. Beginning at the planning and pre-production phase of the video workflow, Adobe Story – now available on Adobe Labs – streamlines video production workflows by automatically turning content in scripts into relevant metadata that can be used throughout the Adobe digital video workflow.


Once the content is created and ready for delivery, Flash Access 2.0 – previously Flash Media Rights Management Server – offers a new scalable, flexible content protection solution that enables the expansion, distribution and monetisation of premium content.


In addition to offering new software technologies, Adobe is highlighting how some of the world’s top media companies continue to stretch and reinvent dynamic media workflows utilising Adobe’s end-to-end video workflows to expand their audiences, help build their businesses and showcase content in new ways.

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