Technology

adidas, 505 Games to launch adidas miCoach

MUMBAI: International publisher of video games 505 Games announced its worldwide agreement with global sportswear brand adidas to publish adidas miCoach console game.


The game will be available in the summer of 2012 for the Xbox 360 video game and entertainment system from Microsoft and Sony‘s PlayStation3.


miCoach is a personal training system from adidas for athletes of all ages, gender and levels. Users can develop bespoke training plans according to their chosen sporting activity, track their workout progress, get coaching feedback, and see improvements. The game has been in development for one and half years with UK developer Chromativity (formerly Lightning Fish Games) under exclusive license from adidas.


The game has full motion-controlled support and full optical body tracking with the Kinect for Xbox 360 sensor and PlayStationMove which enables players to train alongside their sports heroes with over 400 exercises dedicated to optimising fitness levels for particular sports activities.


miCoach features 18 of adidas‘ globally recognised athletes across six different sports including Kaka, Dwight Howard, Manuel Neuer, Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Berry all of whom provide Masterclasses for their sport.


adidas miCoach business unit director Simon Drabble said, "We are very excited to be bringing the miCoach console game to market. Training alongside your own heroes is a fun and engaging way to get better for your sport or simply help you reach your fitness goals."


505 Games global brand head Tim Woodley added, "Working with adidas on bringing this game to market provides a very exciting and immediate opportunity. Bringing something truly new to the sports training and fitness segment on consoles, integrating it into the wider miCoach pantheon and capitalising on a packed summer of sport in 2012 is just the start of a great relationship."

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