Technology

ABC to launch Grey's Anatomy on web

MUMBAI: In a move aimed at expanding its network and channel brands across multiple platforms and connecting viewers with their favourite shows anytime and anywhere, US media conglomerate Disney/ABC Television Group has announced the launch of a new Grey‘s Anatomy webisode series, entitled Seattle Grace: On Call.
 
Sponsored by Bertolli, the new online series consists of six individual webisodes, each four to five minutes in length, as well as a special behind-the-scenes episode which chronicles the making of Seattle Grace: On Call.


Says Grey‘s Anatomy creator and executive producer Shonda Rhimes, "Our goal with the web series is to expand Grey‘s universe by offering a unique perspective of the various happenings at Seattle Grace while paralleling some of the same storylines seen on the show.


"The intent is to put everything fans love about Grey‘s into these short, four-minute mini-episodes that have been designed solely for the internet. We hope our fans will enjoy a new take on the familiar Grey‘s world which will appear exclusively on our website during the time our actual episodes repeat from November to January," he adds.  
 
Set primarily in Joe‘s Emerald City Bar, the popular hangout spot for doctors and interns alike, Seattle Grace: On Call follows the trials and tribulations of many of the familiar faces featured in Grey‘s Anatomy.


Shot in a documentary-style, the webisode series stars Steven Bailey as Joe the Bartender, Mark Saul as intern Steve, Molly Kidder as Intern Megan, Joseph Williamson as intern Pierce, Gloria Garayua as intern Graciella, Brandon Scott as intern Ryan, Nora Zehtener as Reed Adamson, and Robert Baker as Charles Denman.

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