9XM enters social gaming arena with Bade and Chote

MUMBAI: 9XM, the Bollywood music channel, is entering into the social networking gaming arena with its popular animated duo ‘Bade & Chote’.

The channel has partnered with Bollywood superstar Shah Rukh Khan to launch an interactive game Be a Star Paparazzi. The game on Facebook platform will feature Bade - Chote and Khan.

The channel has also launched a daily comic strip of Bakwaas Bandh Kar, created for the Facebook users where members can end the joke with their own version of Bakwaas. 
“Our presence on the social media platform has given the viewers a common ground to interact with the channel and its characters. The current initiatives Be a Star Paprazzi and Chote Bade interactive comic strips are created to further engage the fans and keep them entertained even on the internet,” 9XM programming head Amar Tidke said.

Developed by the channel inhouse, Be a Star Paparazzi gives the players a chance to be paparazzi and shoot Khan on the red carpet. However, the players will have to dodge Bade and Chote to get a clear shot of the animated avatar of Khan. Players of the game will score points only when they shoot the Bollywood Badshah sans Bade Chote.

Tidke added, “9XM is equally popular on the internet with its characters being adopted by numerous user-generated online communities. Our two unique initiatives on Facebook will offer a great interactive experience to all the 9XM fans and provide them an opportunity to connect with their favourite animated characters – Bade and Chote.”

Going further, the channel is planning similar initiatives with other characters and there will be innovations and interactions around each of them rolling out periodically, Tidke said.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories