7Seas Technologies launches 3D PC racing game 'Kraze'

MUMBAI: 7Seas Technologies, the Hyderabad-based independent games development company, has announced the launch of its first 3D racing game concept for the PC Windows platform with multi-genre content, Kraze.

Kraze, the first-ever PC racing game to be developed in India, was launched by Tollywood hero Nandamuri Balakrishna. 
Kraze has been developed for the mass market with an investment of Rs 20 million.

The salient features of Kraze include: 12 different vehicles with varying speed and handling, eight different locations around the world, off-road, rally, F1 and street race modes, championship, quick race and time trial, individual profiles and vehicle customisation.  
7Seas Technologies MD Maruti Sankar says, “Kraze is targeted at both amateurs as well as young gamers. With the Indian gaming market fast evolving, we hope to see good results from Kraze. The game is competitively priced which suits the Indian gamer." He addd that the $2 million company is also contemplating to create a new line of games based on this unique gaming concept.
For publishing and distribution of Kraze, 7Seas has joined hands with Hyderabad-based Comprint for the Indian market and with UK-based Candella Systems Limited for the overseas market. With these publishing and distribution collaborations in place, Kraze will now be for sale at more than 275 premier retail chain stores throughout India through Comprint. These include Landmark, Odyssey, Music World, Crossword, Planet M, Big Bazaar and Central stores. Besides, the Kraze game will be available across Comprint‘s ‘GameX‘ outlets and shop-in-shops.

The game will be retailed in the stores for Rs 199 per CD.

“Kraze will be available at all leading retail stores in the International markets through Candella Systems from the year 2010,” Sanker adds.

Kraze will also be available for purchase via digital distribution portals such as, and (an online store). Through this initiative, Kraze game will be available to consumers online as well as offline.

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