68% of US TV customers willing to switch providers

MUMBAI: Over two-thirds of American pay television subscribers would be willing to switch providers if offered a price discount of 20 per cent, according to a report published by Strategy Analytics.
While Cable customers were the most likely to churn, only half as many (33 per cent ) of Telco TV/IPTV subscribers would jump ship. The report, “Digital TV Customer Satisfaction: US Survey Results 2H‘09,” surveys 856 digital pay television subscribers in the US.

Overall, respondents reported high satisfaction with their current digital television provider, with 71 per cent claiming to be "somewhat" or "very" satisfied. There was a marked difference, however, among access platforms. Telco/IPTV customers reported 95 per cent overall satisfaction, compared to 78 per cent for satellite, and 67 per cent for cable. Fewer than 22 per cent of subscribers—irrespective of platform—felt they were getting “value for money” that exceeded expectations. 
Strategy Analytics Multiplay Market Dynamics service director Ben Piper says, “The value-for-money result was perhaps the most important finding of this study. It underscores a trend we have been seeing for the past 18 months: a growing number of customers are beginning to question the value of a “traditional” pay TV subscription in light of expanded “over-the-top” offerings, such as Hulu and Netflix.”

While telco TV/IPTV is expected to make impressive strides in the upcoming years, the platform‘s success is certainly not a foregone conclusion, according to Piper. In a highly penetrated market such as the US, growth will not be organic. Rather, telcos will need to articulate a compelling case for users to switch.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories