Technology

3D under spotlight at SVG Europe’s football production summit

MUMBAI: 3D and 4k technologies will go under the spotlight at SVG Europe’s inaugural Football Production Summit, scheduled to take place in Paris on 29 February.


Moderated by SVG Europe’s Advisory Group chairman Peter Angell who is director of production and programming at Fifa World Cup host broadcaster HBS, this forward-looking session will examine what can be learned from the implementation of 3D across the continent in the English Premier League, Bundesliga, Uefa Champion’s League and other sports.


It will also look at whether 4k can gain a foothold on the continent, or is it a technological dead-end on the path to super hi-vision and 8K?


Joining the debate at this event are panellists BSkyB 3D operations and development manager Robin Broomfield; 3ality Technica CEO Steve Schklair, Cameron Pace Group co-founder Vince Pace and Can Communicate creative director Duncan Humphreys.


The experts will discuss how 3D is affecting the production of sport despite the pace of technological change across Europe not being even and the perception in some markets that 3D is just a gimmick. Some countries have been HD for years and are vastly experienced in 3D production; others, however, are still producing in SD, 4:3. These are challenges that the panel of experts will address.


The event will also feature an opening address from Uefa’s head of TV production Bernie Ross, representatives from Italian football club AC Milan, English Premier League club Manchester City and England’s Football League. They will be joined by speakers from Sony, Perform, Stats, Opta, deltatre and Wasserman Media group in panels covering ‘Football Broadcast Technologies’, and ‘Football Club Perspectives’.

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