Technology

3D TV market will struggle in the UK

MUMBAI: A new report from Informa Telecoms and Media forecasts that fewer than half of the 11 million 3D TV-ready homes in the UK in 2016 will be active and regular users of 3D TV content.


Last year, almost 90 per cent of homes with 3D-ready sets were “active” users.


This much higher proportion results from early-adopters being
significantly more likely to sign up for 3D content services, coupled with operators making content available for free to build some scale.


As 3D becomes a “default” technology embedded into more and more sets as standard, it will reach consumers who are not particularly interested in the technology and so the “active” percentage will fall.


3D TV has the backing of the major UK broadcasters like Sky and Virgin, and most recently the BBC announced its plans to show the Wimbledon final in 3D for the first time.


However, despite this, public reaction has been mixed – due to both a lack of content and a simple failure of the public to engage with what is, essentially, a new type of viewing
experience.


There will, however, be significant growth in the penetration of 3D-ready sets with one in three households in the UK owning a TV set with 3D capabilities by 2016. But this growth is being driven by a change in strategy amongst consumer electronics (CE) companies. At launch, 3D was marketed as the “next big thing” for the mainstream TV viewing experience – the natural successor to HDTV.


So, with mainstream adoption becoming a much harder sell, the emphasis has changed to a future-proofing strategy. By depicting 3D as the cutting edge of technology, CE manufacturers can use it to attract TV set buyers by convincing them that a compelling 3D environment will eventually be in place, so they should equip themselves for it now.


 
 
 
Irrespective of existing public demand for 3D, major set manufacturers (Samsung, LG, Panasonic, et al) increasingly see 3D capability as a feature that they must include in their sets, or the perception will be that rival manufacturers are producing a technically-superior product (with 3D included). The result is that an increasing proportion of TV sets are having 3D capability built into them. But instead of a USP, 3D is now often marketed as just one of the set’s benefits – along with features such as Internet-connection capability
and LED backlighting.


The Informa view remains that the short-term impact will be limited, but 3D TV-capable sets will have long-term mass market penetration, driven by major CE manufacturers embedding the technology in the majority of their sets.


However, it is anticipated that use of the 3D capability will be limited in homes, often restricted to major events where a 3D viewing experience will be sought for its novelty value.


Informa said it does not share the view that 3D represents the obvious next evolutionary step for TV, in the same way that colour followed black and white, or HD is following SD. A case can be made that colour and HD offer noticeable enhancements to the technologies that preceded them.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/optical%20fiber-800x800.jpg?itok=D69vNMjs
Power transmission towers & cables market forecast to expand at 7 pc CAGR by '23

MUMBAI: The power transmission towers and cables market is expected to exceed more than US$ 14 billion by 2023 expanding at a CAGR of more than 7.0 per cent in the given forecast period 2015 and 2023, according to Market Research Engine's new report which also covered Indian companies such as...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/naveen%20%281%29.jpg?itok=-P6RmzSx
Triple Play targets cable & net subs, deploying Conax-secured, multi-DRM

Conax, part of the Kudelski Group, and a leader in total service protection for pay-TV and digital entertainment services worldwide via broadcast, broadband and connected devices, has announced that Indian pay-TV operator Triple Play has selected technology from Conax and Corpus to help drive...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Sue%20Rudd-800x800.jpg?itok=0lmTkd23
5G TV may rival cable, satellite & IPTV: Report

MUMBAI: TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and...

Technology Hardware Uplinking & Downlinking
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/SONY-LG-800x800.jpg?itok=SQnBzrjz
LG, Sony to stop making 3D TV sets

MUMBAI: At one stage it was touted as the future of television. Thanks to the stupendous success that James Cameron’s 3D version of Avatar achieved at the box office with its spectacular 3D graphics and colors. A rash of manufacturers rushed in rolling out 3D TV sets which could be watched with...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=j1qYdiEF
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/fordgt800x800.jpg?itok=T3KbZBaH
Innovation at CES 2017 transcends industries and spurs emerging markets

LAS VEGAS: The latest emerging innovation across every major industry takes center stage this week at CES® 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/cesunveiled800x800.jpg?itok=KeLVVGP6
CES 2017 unveils game-changing innovation to the world

LAS VEGAS: The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=QZjekAkk
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/jensingnvidia800x800.jpg?itok=iL3_c2Eq
Whoa! CES 2017 Opens with Next-Generation Innovation

LAS VEGAS: CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories