Recently with the changing trends what has come across is the shifting focus of the ‘Indian Cinema’ vis-à-vis their agendas in offshore publicity and promotion of their handiwork.

One can clearly see the paradigmatic movement, from showcasing of finery to taking on the world with full on overseas marketing strategies. Such is the trajectory of India at the Cannes Film Festival, starting from the 50s to this year marking the 60th meet of Festival de Cannes 2007.