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MUMBAI:
What's the new beacon of Bollywood doing in Cannes at the
festival this year?
Well,
we are referring to Ronnie Screwvala who has been making waves
internationally as a filmmaker who means business and his
group UTV. According to company sources, the motion picture
house will be livening up the proceedings in the Palais des
Festivals by putting the hot and dishy John Abraham and Bipasha
Basu on display at the company's stand. And of course his
studio's mascot Rakesh Omprakash Mehra. The company will be
promoting a shorter edit version of Rang De Basanti
at the market and the festival.
This
apart UTV is also throwing a little bash exclusively for distributors
on 20 May and Screwvala is going to be talking to them about
the studio's plans and forth coming productions and projects
for the coming year.
To
his credit, Screwvala has been named in an exclusive list
of film makers to watch out for in future at the Cannes film
fest by global top notch entertainment business magazine Variety.
The magazine has labelled him as "the modern face of
Indian entertainment." It goes on to add that "he
is rebuilding a studio system in the massively fragmented
industry while making his UTV a friendly portal for Hollywood
to experiment with."
But
giving him company in that exclusive list which includes the
Weinstein brothers is Lagaan and Jodha Akbar
helmer Ashutosh Gowariker.
Can
we hear a few gasps of envy going around?
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