Cable TV

Hathway launches ad-free value-added service

MUMBAI: Hathway Cable and Datacom have announced the launch of a new segment– Hathway Special under its cable business. The service is currently available to only DTH subscribers. For all the Hathway subscribers, the ad-free service will be offered for a free preview starting from 9 February for 30 days.

Hathway Special will cater to customers looking for additional services over and above broadcaster channels and will be priced between Rs. 15 to Rs. 60 per service on a monthly basis.

“At Hathway, we take pride in being the first MSO in the country to launch exclusive and diverse Value Added Services for all our subscribers.With the addition of the new service - Hathway Special, it is our endeavour to provide services best in the industry, be it in the form of experience, quality or pricing. We are empowering our LCOs to further enhance their business in terms of earnings and efficiency with this new Value Added Service. We are sure that Hathway Special will add significant earnings to the LCO just as the Hathway Connect Portal helped in ease of business and improved efficiency for all,” said Hathway Cable and Datacom chief executive officer video business T. S. Panesar.

The subscribers will now have a choice of viewing value added services across nine different genres including the best of blockbusters, and music videos. Additionally, devotional content and animated content for children is also available on Hathway Special. The company aims to provide at least 30 offerings under Hathway Special catering to more varied genres while expanding its reach and viewership in the months ahead.

The MSO is also focused on making available non-linear content of the likes of Video-on-Demand (VOD) and other localised content respective to its market.

The new services under the Hathway Special range include:

o MiniPlex: Blockbuster Bollywood movie premiers

o Comedy Wala: Classic comedy show to New series; Original clips to comedy tweaked Bollywood clips

o Lamhe Movie: Timeless classics and heart-warming stories from the bygone era

o Yippee: Fun Learning and engagement for kids including animated nursery rhymes, moral stories, etc.

o Garv Shree Swaminarayan: A devotional service for Swaminarayan - Bhakti, Aarti montage in Gujarati

o Om Shakti: A devotional service for Aarti, BhajanJaaps, with live coverage of special events

o Ibaadat: A devotional service for Tilawat E Quran, Naat Shareef, Hadees Shareef

o InSync: A Classical Music service with Ustaads and Maestros of the field

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