Cable TV

Aim to take phase 3 ARPU to phase 1 value: Den Networks' SN Sharma

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/01/SN-Sharma.jpg?itok=tctkY_pD

MUMBAI: Den Networks has an ambitious plan charted out for its cable and broadband business for the coming two to three years. In an interview to Bloomberg Quint, Den Networks CEO SN Sharma highlighted the company’s plan to increase revenue and subscription.

For the multi-system operator (MSO), digitisation of phase III in India was almost over 10 months ago and certain parts of phase IV were left by all operators. Sharma said that it may take six to eight months to wind this up. “In the last 12 months, we seeded close to five million set-top boxes (STBs) in phase III. Today, we have a tall figure of 11.5 million digital homes out of which 8.5 million are paying,” he said.

The average revenue per user (ARPU) for Den has gone up substantially over the last two years. Even tier I and II towns had low ARPU of Rs 120 and Rs 80-90 a year ago. Two years ago, the ARPU for tier I and II towns was Rs 60-70 and Rs 50-60, respectively. Today, the ARPU is at Rs 144 for phase I and Rs 112 for phase II. Sharma also said that the company was able to make up 50 per cent of the subscription revenue from the cable operators from phase I while this was 40-45 per cent in phase II markets.

Phase III ARPUs are still low at Rs 76 out of the ground rate of Rs 150-175. “As we move forward, cable operators know they have to catch up with phase I ARPUs and will gradually increase it with subscription and, accordingly, the same will be shared with us,” he added.

The aim is to take the current ARPU of phase III up to Rs 144 in two years’ time. “The phase I journey has been successful and a confident path has been set. There is no reason this Rs 76 doesn’t move to Rs 140 level in 2-2.5 years’ time,” he said adding that 50 per cent of the digital universe was phase III and IV. Phase IV ARPU stands at Rs 66.

Den is talking to broadcasters and peers to increase subscription levels in phase I areas and Sharma said that discussions were actively progressing. “There is headroom to increase this [subscription]. You will see changes in bouquets and packages offered so overall revenue can be taken up,” he shared.

One of the ways to do this will be by focussing on HD STBs now. The target for the next 12 months is to convert 10 per cent of its SD base into HD, which will allow the MSO to add another Rs 60-70 per box. Another way is by gradually increasing the number of boxes seeded in phase IV that is currently at the rate of 40,000-50,000 a month.

The company has a system to ensure that all reported boxes are activated. When a box doesn’t yield payment for more than three months, it is removed out of the declaration and considered a dead box. Here, Sharma lauds the system for being as efficient as telecom operators that withdraw service  if a subscriber doesn’t pay.

The entrance of players like Jio, Airtel and Vodafone has definitely changed the broadband game for the company and Sharma admits this. Den’s broadband ARPU is currently Rs 550 with a speed of 50 mbps and unlimited data. He compared it to telcos who offer just 1 gb data a day with best case speed of 9 mbps.

Over the years, data consumption on its platform has increased from 20 gb two years ago to 60 gb last year and is hovering at 80 gb today. “There is a data explosion courtesy Jio, Airtel and Vodafone. We are consciously aware of it and so we talk of unlimited data in high speed,” he said.

Much of its broadband business is concentrated in Delhi with 2 lakh subscribers. However, the tariff war pulled down its ARPU to Rs 600. But the same in Kanpur is Rs 800. The plan is to increase subscribers by 6 lakh in three years taking the total to about 8 lakh.

Sharma is confident that the entire business needs external funding since it is witnessing healthy growth in subscription and ARPU and no subsidy is being offered on HD boxes. Even the broadband business has been fibre infrastructure. About Rs 100-120 crore will be required for the coming three years, which will be managed through internal accruals.

Also Read :

Subscription revenue drives up Den's PAT

Den Networks appoints Himanshu Jindal as CFO

TDSAT rules in favor of DEN Networks, directs ZEE entertainment to provide channels on RIO basis

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/10/IMCL_0.jpg?itok=JcAP8LMK
IndusInd Media reports improved results for fiscal 2019, to be PAT positive in FY 2020

BENGALURU: Hinduja Ventures Ltd (HVL) reported higher revenue from operation and lower losses for its digital platform operator subsidy and media and entertainment segment IndusInd Media & Communications Ltd (IndusInd Media, IMCL) for the year ended 31 March 2019 (FY 2019, year under review) as...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/06/GTPL.jpg?itok=1_zcC4Yj
GTPL Hathway eyes 20-25% growth in broadband subscribers in FY20

Cable TV service providers are envisioning a future where broadband plays a major role and GTPL Hathway is also one of them. After a mild setback received from the new TRAI tariff order (NTO) implementation, the company is back on track to focus on the broadband sector in FY20.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/03/a.jpg?itok=a5dbWK_M
Asianet launches 4K UHD hybrid STB

Asianet Digital Network Pvt Ltd launched Asianet Smart Magic Box, a hybrid set top box (STB) making it the first MSO in the country to launch a 4K UHD hybrid STB, powered by Android TV on April 29 2019. The company is also bringing to the market Asianet LED TV - television sets with SD, full HD and...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/03/gt.jpg?itok=KYv7sOYI
TRAI tariff order implementation to increase GTPL Hathway's subscription revenue, EBITDA

Despite experiencing a troubled quarter due to the implementation of the new TRAI tariff order (NTO), cable TV and broadband service provider GTPL Hathway is optimistically looking at the transformation. Even as small multi system operators (MSOs) are figuring out the new regulatory framework, GTPL...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/Siti_Networks.jpg?itok=IE4VtCze
Siti Networks responds to TRAI directive to comply with new tariff order

Leading multi system operator (MSO) Siti Networks on Wednesday issued a clarification, a day after the directive from Telecom Regulatory Authority of India (TRAI) to it and other distribution platform operators (DPOs) to abide by all the norms of the new tariff order within five days.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/den.jpg?itok=gw_i99K7
Den reports lower broadband, placement and activation income for FY2019

After the roll in of the Jio juggernaut, things have never been the same for the Indian broadband internet services industry.  It’s déjà vu - Den Networks Ltd (Den) reported lower subscription numbers for its fixed broadband business for the quarter and year ended 31 March 2019 (Q4 2019, FY 2019,...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/16/hathway.jpg?itok=lC9XxIEW
Exceptional items pull down Hathway Cable numbers for FY2019

Hathway Cable and Datacom Ltd’s (Hathway Cable) says that the new Telecom Regulatory Authority of India (TRAI) tariff order (NTO), which came into effect during the fourth quarter of 2019 resulted in changes in pricing mechanism and arrangements amongst the company, LCOs and broadcasters as well as...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/01/sn-sharma01.jpg?itok=5iccmGVq
Den Networks CEO SN Sharma takes over from Hathway’s Rajan Gupta as AIDCF president

All India Digital Cable Federation (AIDCF), the apex body of digital cable television players, announces the appointment of Mr. S N Sharma (CEO – Den Networks Limited) as the new President of the Federation with effect from 1st April 2019 post expiration of term of Mr. Rajan Gupta – current...

Cable TV People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/09/kerala.jpg?itok=sAb2H5Tl
Kerala Vision partners Y&A Transformation for new revenue streams

After establishing itself in Kerala with 24 lakh TV homes, Kerala Vision Cable (KV) is looking to expand its revenue streams.

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories