Cable TV

Scale meets technology at Reliance Jio’s massive employee launch

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MUMBAI: Reliance Jio's launch for its employees is set to create history in corporate India, as for the first time an employee launch will see as many as 35,000 people attending the event at the venue. 

The event will be beamed live on the Jio network across 1000+ locations – one of them being in Dallas, US – where another 80,000 - 90,000 Reliance Industries Ltd's (RIL) employees and their immediate kin will be watching.

The locations will be connected to the event venue at Reliance Corporate Park (RCP) via Jio’s high-speed network, which will enable two-way video interaction between employees outside Mumbai and RIL chairman Mukesh Dhirubhai Ambani. 

“The conglomerate will provide high-speed Jionet Wi-Fi free to 35,000 spectators at the venue in RCP,” the company said. The venue, with its huge futuristic stage to match the digital spirit of Jio and spaced out stands for spectators’ viewing comfort, has been built from scratch in seven days flat, with thousands of men, and heavy duty machines like earthmovers and cranes, working in shifts round the clock. Gigantic LED screenshave been set at strategic locations at the event venue.

Digital invitations have been sent out to every RIL employee. The link on the digital invite leads employees to an exclusive portal managed by BookMyShow (BMS). Once employees registers themselves and their immediate family on the portal, the portal allocates tickets for the employees and their families.

“Seat allocation happens automatically (no choice of option), and QMS codes are generated to facilitate electronic allocation. Seats are colour-coded and numbered. Car parking too is allotted by the same portal, with separate spaces for chauffeur-driven and self-driven cars” an executive taking care of the production informed Indiantelevision.com.

The mega launch of Reliance Jio will no doubt be watched with bated breath by all and sundry. 

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