Cable TV

Reliance Jio to soft launch with two lakh ‘privileged’ subscribers

MUMBAI: Mukesh Ambani’s Reliance Jio Infocomm is all set to soft launch its telecom services brand Reliance Jio on 28 December, 2015 by handing out two lakhs cards to hand-picked ‘privileged’ people as a part of the launch.

It may be recalled that was the first to report that Reliance Jio would soft launch on the eve of Dhirubhai Ambani’s birth anniversary (28 December) this year.

Reliance Jio has been running test signals from a month now wherein the company’s employees have also been availing the services.

A senior Reliance Jio official on condition of anonymity told, “We will analyse the performance of our services over the next two months and a consumer base of two lakh is robust enough for that. After thorough analysis, we will do our commercial roll-out by March 2016.”

The official added, “Our price package will be way lower than what is available in the market at this stage. We are entering a market where we want to have the largest number of subscribers and we will do that by providing the best services at the lowest price.”

With a pan India MSO (multi-system operator) license under its belt, Reliance Jio is also in talks with both broadcasters and cable operators for their cable TV services. “By next month we will start signing deals. The technology is already in place and now we will focus on content deals. The work on cable TV front is also progressing at a good pace and by April we plan to start with 20 cities,” informed the official.

Launching in a highly competitive market with multiple players, be it in the telecom or the cable space, it now remains to be seen how Reliance Jio's pricing and service offerings are a notch above the rest.

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