KOLKATA: JAINHITS, a provider of headend-in-the-sky (HITS) based services to cable operators, would invest Rs 1,500 crore for setting up over 3,000 mini down-link headends in 640 districts across the country by December 2014.
“We plan to invest Rs 1,500 crore on the installation of mini downlink headends. We have partnered with Motorola (now ARRIS) for technology and Intelsat for satellite engagement,” JAINHITS' National Sales Head Jeet Narayan Singh told Indiantelevision.com, on the sidelines of ‘Cable TV Show 2014’.
With the county set to witness digitalisation of around 100 million homes by the end of the current year, the company is looking at a market share of around 25 per cent.
Singh did not elaborate on the sources of the funds needed for setting up of the mini headends.
“From May onwards, we aim to install 200-300 headends every month,” he said.
The company would also strengthen its presence in the growing eastern India market. Singh said the eastern Indian market has more than 25 million television homes, providing a significant growth opportunity for the company.
Talking about headends in the eastern region, Singh said JAINHITS has already installed 20 headends in the eastern region and four of them are already operating in West Bengal alone. Including these, JAINHITS has so far installed 250 mini headends.
"Our DTN (direct to network) service based on the headed-in-the-sky offers triple service offering including video, voice and data," he said.
Currently, JAINHITS offers more than 250 television channels and plans to soon provide full HD and multi-screen services. “We plan to offer 100 HD channels in 2 phases,” he said.
“We aim to convert the LCOs (local cable operators) to MSOs (multi-system operators) with minimum cost and provide all end-to-end solutions for digital cable and broadband services,” he said.