MUMBAI: Hathway has announced an exciting new service christened H-tube which will give TV viewers an opportunity to telecast their videos and watch themselves on TV.
Customers can upload their videos on the H-tube website and thereafter, subject to quality checks, their videos will be telecast on the new service available to Hathway subscribers on their Hathway digital cable TV connection. Customers can upload amateur videos shot on mobile devices or professional videos and everyone has an opportunity to have their content telecast to Hathway’s customers.
“H-tube is a part of our on-going endeavor to connect with our customers in numerous ways. User-generated content for TV is an untapped source, which we would like to access and give a platform for exhibition. We hope this unleashes the latent creativity of our customers.” said Hathway Cable and Datacom MD Jagdish Kumar. “This is a first of its kind service in the world which fully exploits the synergies of the Hathway Broadband and Cable service. We are confident that being watched by a potential viewer base of 50 million TV viewers will add to the appeal of the product”.
Broadband business head Kunal Ramteke added “There is an inherent excitement for any viewer to watch himself on TV. The TV viewing behavior of customers is increasingly being shaped by technology. Our 50 Mbps Fiber Broadband service and our large TV viewership provide the perfect combination for true democratization of TV. H-tube is an exciting platform for budding artists, housewives, students to showcase their talent and our role is to help them discover their inner artiste.”
The H-tube TV channel is available to Hathway TV viewers in Maharasthtra on channel 25 and will soon be extended to Hathway’s cable TV subscribers across the country. Apart from this, there will be different time slots telecasting genres like fashion, recipes, kids, celebrations, short-format episodes, travel, so viewers can share and enjoy viewing the content conveniently.
In the past, Hathway has launched channels like, Hathway CCC, Hathway movies and Hathway Music
Hathway plans to launch many more channels covering genres like entertainment, music, movies, adventure and lifestyle.