MUMBAI: Hathway Cable & Datacom is doing all that is needed to enhance consumer experience. The multi system operator (MSO) has announced the launch of 151 additional Standard Definition (SD) channels and four new High Definition (HD) channels to their existing cable TV distribution network in Bengaluru and Mysore.
With this, the number of channels now offered by Hathway is 442 including 31 HD channels. “Hathway now has the largest bouquet of SD and HD channels in Bengaluru and Mysore and covers the entire spectrum of south Indian channels (both paid and free to air),” says the statement released by the MSO.
The MSO in order to enhance the regional flavour now also has a line-up of Kannada channels. “We are the only MSO in Bengaluru to offer key regional TV channels in HD and now have 31 HD channels, which is the largest HD portfolio in Bengaluru,” reveals the release.
That apart, Hathway has also introduced its new HD digital set top box, which will deliver high quality HD video with Dolby Sound technology thereby enhancing the television viewing experience for its subscribers in Bengaluru and Mysore.
“This is the single largest channel expansion in the country; more than 150 additional TV channel expansion at one go is unprecedented in India,” said Hathway Cable & Datacom MD & CEO Jagdish Kumar.
“We are the largest provider of digital TV services in Bengaluru and Mysore, thanks to the quality of our services and now with this channel expansion, we are in a position to cater to the diverse viewership demands of our subscribers in Bengaluru and Mysore,” he added.
This channel offering will be available to Hathway subscribers in Bengaluru, Bengaluru Rural and Mysore. Hathway is expanding to other cities in Karnataka and has already started services in various cities of North Karnataka.
With on-going digitisation of the Indian cable television industry, “Hathway is committed to bringing compelling content to its consumers in India.”
The MSO has launched Hathway – CCC, Hathway Entertainment and Hathway Movies. In addition to these, it will soon launch many more channels covering genres like general entertainment, kids, music, regional movies, lifestyle and adventure.