MUMBAI: In one big development multi system operator (MSO) DEN Networks has announced its joint venture with Jasper Infotech, the entity that owns and operates the digital commerce platform, Snapdeal.com.

As per this 50:50 joint venture, DEN Networks will set up a television channel to be used as a market place platform for facilitating the sale of branded and unbranded merchandise and services, including vouchers offered by third party sellers subject to necessary approvals.

The MSO is currently busy setting up its internet broadband services in all leading metros. And according to a PTI report, it has already invested close to Rs 250 crore in the project, which will offer the broadband services in Delhi, Mumbai, Kolkata, Chennai, Pune, Lucknow and Ahmedabad in the first stage.

Jasper Infotech currently offers a huge range of product categories, which include: mobiles and tablets; computers, laptops, and gaming; TVs, audio/video, and movies; cameras, lenses, and accessories; appliances; men and women clothing; footwear; sunglasses, bags, and accessories; watches; jewelry and gold coins; perfumes, beauty, and gifting; kitchen and home furnishing; sports, fitness, and health; kids toys, clothing, and baby care; learning, stationary, and hobbies; automotive; and furniture and fixtures through its online store.

It also operates 'Launchpad', an e-window that allows Indian innovators and inventors to list, market, and sell their products on the site; and capital assist that provides sellers on its platform with access to funding. Based in New Delhi, the company was founded in 2007.