Cable TV

Cricket Packs could become universal

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/cable_tv_images/2014/03/01/networks_logo_gtpl.jpg?itok=bXAD5Gge

MUMBAI: Digitisation is set to change the way television channels are packaged. In addition to the subscriber getting the option to pick and choose channels, multi-system operators too are finding newer opportunities.

MSOs have found a good business prospect in cricket, the most-watched sport in India.

With digitisation of cable TV services in 42 major cities, MSOs are increasingly shifting to per subscriber deals with broadcasters instead of making bulk payments.

Hathway Cable  & Datacom, like direct-to-home television service provider Dish TV, has carved out a Cricket Pack for its subscribers.

In the case of Dish TV’s India cricket pack, the channel on which live telecast of a match involving Indian men’s cricket team is switched on.

“Sports channels, by the nature of its programming are event driven. We have an Indian Cricket Pack, which is a cost per subscriber deal with broadcasters,” says Hathway Cable  CEO Jagdish Kumar.

More MSOs are likely to follow suit and offer Cricket Packs to their customers.

“Though right now we have entered into a per set top box deal with the sports channel broadcasters, we may also look at Indian Cricket Pack going forward,” informs SitiCable COO Anil Malhotra.

There are three types of commercial arrangements entered between broadcasters and operators. These are: Fixed deal, in which the operator pays a lump sum amount to the broadcaster; Reference Interconnect Offer, in which operator takes channels based on the choice of the subscribers; and on a per set top box deal, in which the operator shares details of the number of STBs installed with the broadcaster and the number of the subscribers subscribing to a sports channel.

DEN Networks is currently on a fixed deal with the sports broadcasters. “We are still asking for lump sum because of cash flow issues,” informs DEN Networks CEO SN Sharma.

While till last year, broadcasters were entering into fixed deals with operators, “now everybody is moving towards cost per subscriber,” adds Sharma.

When questioned if DEN would also offer Indian Cricket Pack, Sharma says, “Let’s see. Different experiments are happening. With time everything will evolve.”

According to GTPL Hathway COO Shaji Mathews, broadcasters are entering into fixed deals or negotiate a per subscriber rate.

“The per subscriber deal has clauses which say that the operator needs to show a minimum number of subscribers who subscribe to the channels,” he says.

Currently, GTPL Hathway has a fixed fee deal with the sports broadcasters.

“The moment we get into a la carte, the rates are really high and if we get into cost per subscriber, unless we guarantee a certain number of subscribers for the channel, the cost per subscriber is also high. So, in fact on fixed deal, we land up paying less because of the fee structuring,” he says.

GTPL Hathway may also move to Indian Cricket Pack. “We are looking at that as well,” he says.

It makes business sense for channel distributors to create cricket packs. But Increasing inclination towards cricket packs would mean predominantly cricket channels would gain at the cost of those with less or absolutely no cricket content.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/S-N-Sharma-800x800.jpg?itok=A9fYglSZ
Den demerger from Skynet approved, saving on AGR

MUMBAI: Cable television service-provider MSO Den Networks has stated that it has received shareholders' nod to demerge its broadband/internet service provider arm Skynet Cable Network. Den Networks, on 11 March 2017, wrote to the National Stock Exchange and the Bombay Stock Exchange Limited about...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sangeeta%20Roy_1.jpg?itok=-YnmzTxu
iconectiv's Sangeeta Roy named to WICT '17 rising leaders program

MUMBAI: iconectiv, an authoritative partner of the global communications industry connecting more than two billion people every day, has announced that Sangeeta Roy, head of technology operations, has been named to the 2017 Rising Leaders Program by the Women in Cable Telecommunications (WICT).

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Cable%20tv-800x800.jpg?itok=anE4a5lP
Final phase STB seeding is 35% even as deadline nears

NEW DELHI: Even as the country has set a deadline of 31 March this year for full digitisation of cable TV, a Parliamentary Committee has been told that only 35 per cent seeding of set-top boxes (P-IV) has been achieved in rural India though the Parliament was told last week that 66.79 per cent (P...

Cable TV DAS
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/16/Rajyavardhan-Rathore%20%281%29.jpg?itok=1lAqmh4s
DAS deadline extension ruled out, govt claims 66% seeding done

The Government reiterated today that there was no question of extension of the final phase of digital addressable systems for cable television in the country.

Cable TV DAS
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/S%20N%20Sharma-01.jpg?itok=NQOq3jNc
DEN to vote on demerger of broadband biz

MUMBAI: DEN Networks, on 11 March 2017, wrote to the National Stock Exchange and the Bombay Stock Exchange Limited about the conclusion of court-convened meeting.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/10/panesar-wadhwa-ashok-sharma.jpg?itok=3YaZJ1ua
Entertainment tax: MSOs & LCOs must collect & pay, HC halts Delhi 'action'

MUMBAI: The Delhi High Court has held that MSOs (multi-system operators) and LCOs (local cable operators) distributing television signals to subscribers directly are liable to collect and pay entertainment to the government. The court’s decision came on pleas filed by four MSOs – Hathway Cable and...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/09/SN-Sharma-800x800new.jpg?itok=vI_rjaXf
DEN Digital Cable: Den Networks hikes stake to 88.57%

MUMBAI: Den Networks recently entered into a pact with DEN Digital Cable Network (DDCN) for increasing equity stake of the company in DDCN. Cable television multi-system operator (MSO) Den Networks has bought an additional 37.57 per cent shares in its subsidiary DEN Digital Cable Network,...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/08/SN-Sharma-800x800new.jpg?itok=6t-8nPe_
DEN is focused on upping subscription revenue & be future-ready: SN Sharma

In the Indian broadcast and cable industry, SN Sharma is regarded as a sharp planner, quick on the uptake and a `yaron ka yaar’ (a true friend). However, as with any successful corporate exec, Sharma too has had his share of critics throwing allegations; most of them have not stuck, though....

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/06/mib-minister.jpg?itok=84j0Rv8C
Faced with deadline, MIB says all provisional MSOs will be deemed regular

NEW DELHI: Faced with just less than one month to go before total switch-off of analogue signals, the Government today decided that all provisional multi-system operators will be deemed as having regular licence for ten years.

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories