Arasu Cable to run subscriber awareness campaigns

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By indiantelevision.com Team Posted on : 16 Jul 2014 07:29 pm

MUMBAI: The state owned multi system operator (MSO) from Tamil Nadu (TN), Arasu Cable, is looking at running awareness campaign for its subscribers. The campaign will urge them to demand printed receipts from their local cable operators (LCOs).
 
The MSO is doing this in order to ensure that no one is charged more than the monthly fee of Rs 70. The campaign will begin with a poster campaign from Kancheepuram and will be displayed at government buildings, ration shops, government hospitals and schools, regional transport offices and civic body offices.
 
Subscribers can lodge complaints over the phone on 044 28221233 if the LCO doesn’t provide a receipt or demands for more money. There are more than 65 lakh Arasu cable subscribers in TN. Printing books have already been handed to LCOs for the same.
 
Arasu has been awaiting its DAS licence from the ministry for quite some time now. The MSO owned by the Chief Minister J Jayalalithaa’s AIADMK has been writing several letters to the central government to allow its licence go to go through so that it could switch over from analogue to digital.

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