Cable TV

AIDCF asks b’casters to create level playing field for OTT & cable TV

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/cable_tv_images/2015/07/20/cable%20mso%203.jpg?itok=2hxlpaDW

MUMBAI: The All India Digital Cable Federation (AIDCF) is on a roll. The multi system operator (MSO) association, which first submitted its recommendations to the Information & Broadcasting (I&B) Ministry and then to the GST Committee, has now written to broadcasters with Over the Top (OTT) platforms.

The Association has written a letter to Star India, Multi Screen Media and IndiaCast Media Distribution. In the letter, AIDCF has stressed on how the broadcaster is giving content free of cost to its OTT platforms, while charging MSOs for the same content.

Giving an example of Star India’s OTT platform hotstar, a source close to the development tells Indiantelevision.com, “Star India, on one hand offers simulcast or immediate transmission of fresh popular content completely free of cost to its OTT subscribers on hotstar and on the flip-side, it charges the MSOs huge sum for the same set of content.”

AIDCF’s letter to broadcasters, a copy of which is with this website, reads:

1) The cable industry is contributing huge subscription revenue to 

broadcasters for the same set of content and programme.

2) It contributes to a large viewership for the channels the network has.

3) Also helps the broadcaster in gaining higher TRPs, which in turn leads to a better ad rate for the portfolio of channels thus increasing the advertisement revenue.

The letter points out that this scenario of offering simulcast/immediate transmission of fresh content completely free of cost to OTT subscribers is not favourable for the Cable TV industry and its relationship with broadcasters, considering the growth in the subscriber base for the broadcasters’ OTT application.

According to AIDCF, this is a threat to the pay TV cable business model, which defeats the purpose of paying huge license fees to broadcasters. “Some of our subscribers have started complaining saying, ‘Why should we pay you for the content, which is available free of cost via say hotstar or Sony Liv,’” informs the source.

Giving free of cost content to OTT platforms is affecting the average revenue per user (ARPU) of the cable TV industry, subsequently hampering the growth of business at large.

AIDCF in its letter has asked broadcasters to create a level playing field amongst respective distribution platforms. “We have requested the broadcaster to make content available on their OTT platform a paid service with a subscription fees. Alternatively, the same content should also be made available free of cost to other distribution platform,” the source reaffirms.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Mihir_Shah.jpg?itok=l_0InXUO
Indian pay-TV expanding by 10.6 pc, 77 pc to be digitised, ARPUs to rise by '22: MPA

MUMBAI: Pay-TV players in Asia-Pacific region are girding up their loins to integrate online video into their service bouquets and recalibrate owing to broadband growth while concentrating and scaling up their investment on premium content as they stare at competition

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/12/Cable-operators.jpg?itok=kCuuw2o3
Cable operators who worked with Arasu, Sumangali 'blocking' new digital players, plaint lodged

MUMBAI: A district collector in Tamil Nadu has reportedly received a complaint against a cable operators' group that had worked with Arasu Cable for not allowing new digital operators to enter the market.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/Anirudhsinh_Jadeja-Rajan_Gupta.jpg?itok=EDQol052
GTPL Hathway share up as FII / FPI limit raised to 49 pc

MUMBAI: The share price of GTPL Hathway, a leading regional multi-system operator (MSO) which offers cable television and broadband services, rose 2.60 per cent to Rs 132 at 11:05am on the BSE after the central bank of India -- RBI -- raised foreign investment limit to 49 per cent from 24 per cent...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/mib-800x800.jpg?itok=I1dnQ6IF
MIB tells MSOs: Report on cable ops and subs grievance redressal mechanism

NEW DELHI: All multi-system operators have been asked to send to the ministry of information and broadcasting (MIB) details of the grievance redressal mechanism drawn up by them to hear complaints of cable operators and subscribers.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/07/Satyanaryan_Jena.jpg?itok=T43x8-dJ
Ortel elevates Satyanaryan Jena as CFO as Manoj Kumar Patra resigns

MUMBAI: Ortel Communication has made an internal promotion as its chief financial officer Manoj Kumar Patra has resigned.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/06/bhibu.jpg?itok=zpw45G07
Lower carriage and internet subs fees pull down Ortel numbers in first quarter

A forty four percent year-on-year (y-o-y) decline in carriage fees and a thirty five percent y-o-y decline in internet subscription fees for the quarter ended 30 June 2017 (Q1-18, current quarter, first quarter of fiscal 2018) resulted in decline of some major numbers for Ortel Communications...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/04/TIME-WARNER-SPECTRUM.jpg?itok=laF3K9DX
Indian subsidiary of Broadsoft blamed in Time Warner Cable data breach (updated)

MUMBAI: Weeks after the 'Game of Thrones' episode leaks admitted by an Indian technology company -- a Star India partner, another data leak is being blamed on the India subsidiary of Broadsoft.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/04/gtpl.jpg?itok=fClLnuxo
GTPL Hathway pockets Rs 480-mn Gujarat govt contracts

MUMBAI: GTPL Broadband Private Limited, a wholly owned subsidiary of GTPL Hathway Limited, has been awarded a work order by Gujarat Informatics Limited an estimated sum of Rs. 290 million for a five-year contract. The scope of the order is for providing Wi-Fi services on Service / Rental Module...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/04/rajesh11.jpg?itok=lCI2pneM
SITI Networks’ transformation begins with slashing of bloated workforce

MUMBAI: The breeze of change is being felt at the Essel Group-owned SITI Networks. Work is on to claw the 13-million subscriber base strong MSO – which has estimated accumulated losses of Rs 650-odd million - back to profitability. And, the Essel group chairman Subhash Chandra is relying on the...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories