Cable TV

TiVo's next-gen solution to help cable operators retain customers

MUMBAI: TiVo Corporation has launched Next-Gen Platform, a range of cloud-based products with a unified backend to help operators stay ahead of the game. The platform can be deployed for QAM, hybrid and IPTV to anticipate and quickly address customer needs.

“Consumers face a fragmented, ever-changing media landscape as new services, content sources and devices continue to proliferate,” said TiVo senior vice president and general manager for user experience Michael Hawkey. “Media companies are compelled to evolve. TiVo’s Next-Gen Platform is specifically designed to meet the consumer’s insatiable desire for entertainment while enabling operators to maintain market share and remain relevant amid growing competition.”

Customers can be assured of services like hyper-personalisation, recommendations, voice control, seamless integration of content across linear, OTT, on-demand and DVR platforms for multiscreen purposes. Content can be driven wherever it is watched such as managed set top boxes such as Linux and Android TV, unmanaged devices like Apple TV, Amazon Fire TV, mobile and web.

Service providers will be able to reduce churn, boost customer engagement, capture and retain market segments, stay ahead of competition and own customer experience.

“User experience defines the operator’s video services for consumers,” said Parks Associates senior director of research Brett Sappington. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetisation. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”

The solution also helps operators in their transition to IPTV considering capital expenditure, networking and rights constraints of the operator while maintaining support for QAM

Also Read :

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TiVo brings comprehensive personalised content discovery platform with voice search

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