Cable TV

Smart STB: Videocon d2h partners SonyLiv

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MUMBAI: Videocon d2h, one of the fastest growing DTH service provider in India, has signed a deal with SonyLIV for its HD Smart Connect Set Top Box. This partnership will enable Videocon d2h’s HD Smart Connect Set Top Box customers to access a seamless broad selection of content available on SonyLIV app.

SonyLIV, which is the first premium Video On Demand (VOD) service by Sony Pictures Networks’ (SPN), will enrich Videocon d2h’s customers with an array of movies, strong line-up of events across all sports, shows, music, TV Shows and much more.

SonyLIV can be accessed through all Web Apps button on Videocon d2h’s HD Smart Connect Set Top Box. The Smart Connect Set Top Box works on connectivity management platform to deliver a variety of connected services that leaves the customer with wide choice for entertainment.

HD SMART Set top Box (Connected Set top box) converts any existing TV into a Smart TV besides showing you 650 Channels & services in High Definition and Standard Definition. The DTH service allows one to watch their favourite channels in SD and HD, the Connected set top box allows one to browse content from applications residing on STB. These Applications will enhance the pleasure of accessing content on a bigger screen thus making it a family event rather than solo watching on a smaller screen. HD Smart Set Top Box will work as a tool for personalization, engagement and new customer experiences and with internet connectivity, one can convert one’s TV into a smart TV using it.

Videocon d2h executive chairman Saurabh Dhoot said, “This collaboration would strengthen the entertainment apps available on our HD Smart Connect and provide our customers with a large range of entertainment.’’

Videocon d2h CEO Anil Khera said, “Our partnership with Sony LIV is yet another step towards creating the highest-quality consumer experience. Innovative products like HD Smart Connect and rich entertainment content available delights next generation users. Our focused approach strives for delivering exceptional content and customer delight.’’

Sony Pictures Networks India EVP and Head – Digital Business Uday Sodhi said, “Through this synergistic association, we will be entertaining and engaging the audience with the rich content portfolio that SonyLIV showcases. The partnership allows us to deliver a superior entertainment experience to Indian audiences across genres and multiple screens, and live up to our brand promise of ‘We LIV to Entertain’.”

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