Cable TV

Impact of DAS on Sports Ecosystem

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/cable_tv_images/2015/11/16/Prasana%20Krishnan%2C%20Business%20Head%2C%20SONY%20SIX.jpg?itok=6UxtNpUK

DAS  (digital addressable system) is here to stay. Despite the shortcomings, the hiccups in the implementation of the first two phases, the government has announced that it will not extend the deadlines of December 31, 2015 for phase III areas and December 31, 2016 for phase IV, when the entire country is expected to be digitised. After complete switchover, cable TV services will be available only through set top boxes in India.

We, at the Indiantelevision.com are starting a new section – ‘The Impact of DAS’ through which thought leaders, experts from the television ecosystem will share their thoughts, ideas, and say their piece on the subject. We are beginning with the impact of DAS on the sports broadcasting ecosystem. 

Our first expert for the section is Sony Six and Sony Kix Business Head Prasana Krishnan. Sony Six and Sony Kix are a part of the Sony Pictures Network (earlier known as Multi Screen Media Network.) 

Excerpts:

How big an impact has phase I and II digitisation made when it comes to subscription revenues?

Digitisation is a very significant and essential step for unlocking the true subscription potential.  It is designed to benefit all stakeholders including content owners, broadcasters, distributors and consumers as it brings addressability and transparency into the system.  We are still in early stages of this and full addressability is still some time away but the overall impact on subscription revenues has been very positive. 

From a sports broadcaster’s point of view are you happy with the two phases of digitisation?

The first two phases of digitisation have primarily focused toward catering to the change in the 4 metro’s and households in cities with over 1 million in population.  The experience and progress has been quite positive as the consumer in India is today getting unprecedented access to sports content.  The analog regime had some capacity limitations which often meant prioritisation of sports and ignoring niche interests.  Digitisation has been a key factor behind the growth of non-cricket sports viewership in the country as it has enabled access to such content on a consistent basis.  While the overall progress in these markets is very positive, the full potential is still to be unlocked and a lot still remains to be done in terms of full addressability, channel packages, etc.   

Is the sports broadcasting industry in a subscription positive scenario? Or we are still ad dependent?

Globally, sports broadcasting is primarily driven by subscription and in some cases, it can be even as high as 90 per cent of total revenues.  In India, dependence on ad spends is still very high and I think it will continue to be so in the foreseeable future.  But the share of subscription revenues has seen a good increase in recent years with the advent of DTH sector and digitisation and will hopefully continue to grow. 

Are sports like Football, Badminton which are hugely popular but attract limited advertising profitable assets for a sports broadcaster?

With spur in economic developments and maturing viewership preferences, sports viewership in the country has moved from a single sport to a multi-sport consumption. Compelling alternate sports have now taken a step ahead, and we are seeing their popularity permeate down amongst the Indian audiences leading to increased overall demand for alternate sports.  While certain sports like cricket are extremely advertiser friendly due to their format, others like football, badminton, etc have higher limitations in terms of advertising.  But these sports can be profitable especially with the advent of digitisation and the improving subscription market.

With phase III and IV scheduled do you see a substantial upward growth in subscription revenues?

 Digitisation is clearly beneficial for sports broadcasting and some of the benefits are already visible from the first two phases.  Phase III and phase IV will help in continuing this growth and would be clearly positive for the industry.

How can a non-cricket sport or a sport with limited ad room turn profitable for broadcasters?

We are currently in a very exciting decade for sports consumption with viewership patterns and preferences showing a particular change over the previous years.  Non-cricket sports have been at the forefront of growth in the country and fans are increasingly connecting with these sports.  Eventually, profitability is clearly a factor dependent on viewer acceptance besides costs.  It is not possible to have a generic answer that applies for all non-cricket sports as it would be a case specific.  If a particular sport has found strong viewer acceptance, profitability will definitely follow irrespective of advertising inventory constraints.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/hvl.jpg?itok=lg4ipK6j
HVL receives NCLT nod for GIL’s HITS to de-merge into Indusind Media

Hinduja Ventures Limited (HVL) has informed the stock exchanges that the National Company Law Tribunal (NCLT) has sanctioned the Scheme of Arrangement for the vesting of its subsidiary Grant Investrade Limited’s

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/anil-dua.jpg?itok=wQiAz26E
DishTV hires Reliance Cap' Kataria as HR chief

DishTV has appointed Pushkar Singh Kataria, as Chief Human Resources Officer (CHRO) with immediate effect.

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Den-Networks_SN-Sharma.jpg?itok=k0gPy6v1
Den receives Law Tribunal nod for restructuring

Indian multi system operator (MSO) Den Network Limited (Den) and wired broadband internet services provider has informed the bourses today (Friday) that the National Company Law Tribunal has approved a composite a composite scheme of arrangement for merger of 23 subsidiaries and demerger of one...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Tact-TV-Story_0.jpg?itok=n-2vljb_
Arasu seeks more time to go digital as it waits for STBs

Even as the deadline for it to go digital concludes tomorrow, the Tamil Nadu Arasu Cable TV Corporation has sought more time from the Information and Broadcasting Ministry.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/flash%20%281%29.jpg?itok=4m0L_60x
Restructuring brings Hathway to black in first quarter

Restructuring at Indian multi system operator (MSO) Hathway Cable and Datacom Limited (Hathway) has brought for it a positive bottomline.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/punjab.jpg?itok=7-JPUf54
Punjab govt proposes law on outdoor advertising, decision to tax cable, DTH subs pending

Not content with exploring additional local taxes on cable and DTH connections in the state of Punjab, minister Navjot Singh Sidhu now wants to bring in a policy to increase the state government’s revenue from outdoor advertising.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/12/Untitled-1.jpg?itok=AltQ__qy
Siti Networks' operating profit more than doubles in first quarter

BENGALURU:  The Subhash Chandra led Essel group’s television cable network company Siti Networks Limited (Siti) reported EBIDTA including other income or operating profit of Rs 1,071.65 million (28.9 percent of Total Income) for the quarter ended 30 June 2017 (Q1-18, current quarter).

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/11/NXT%20Digital.jpg?itok=gvieRC4b
Hinduja Ventures PAT rises marginally Q1FY18, Nxt Digital HITS 640 districts

NEW DELHI: Hinduja Ventures Ltd (HVL)  on Thursday announced  standalone net profit after tax of Rs. 255 million for three months ended 30 June 2017 as against Rs. 242.1 million during the same period a period ago.. The net PAT for the period ended grew by 5.33 per cent. The total income for the...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/09/gtpl.jpg?itok=wwjqCwK7
GTPL Hathway reports higher numbers and flat q-o-q ARPUs

After declaring a maiden 10 percent dividend for the previous fiscal, the Indian multi-system operator (MSO) and broadband internet services (broadband) provider GTPL Hathway Limited has reported a year-over-year growth in standalone CATV total income of 25 percent for the quarter ended 30 June...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories