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SciClone
Motion Graphics, a digital animation studio based in South Mumbai
is upping the ante with the involvement of some hi end CG and animation
on its recent projects.
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The
many poses of Ernie - One of the lead characters of Hound
Dawg
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Founded
around a year ago by Akash Reddy, Evon D'Gama - Reddy & Thomas
Cherian, the staple for SciClone has been designing and styling
TVCs. Of late the studio has bagged a few International TVCs involving
hi end CG including a commercial for Underground Music movement.
The studio is also in the midst of completing a 3D animated short
which it would have showcased at SIGGRAPH, but for some rendering
work that is pending.
SciClone
director Akash Reddy told Animation 'xpress "The
Underground Music Movement TVC involves some hi end CG which includes
a 3D ant and a lot of fluid simulations and compositing. Besides
the TVC we are also in the midst of completing our 3D animated short
Hound-Dawg which has been executed in XSI"
"Hound-Dawg
is inspired by Elvis' version of Hound Dog, which is probably one
of the most influential rock songs of the 20th century. The duration
of the short is a little over a minute and the main characters of
the film are Elvis and Ernie" he added.
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Advanced
lighting techniques used for this Nutrine TVC
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Sciclone
which has done about a dozen Colgate TVCs alone in the past 9 months,
besides other commercials for Tide, Fair & lovely, Samsung,
Nutrine, ABN Amro etc is warming up to take a plunge into long format
and other animation work.
"We are very interested in getting into full fledged hi end
animation work and Hound-Dawg showcases our skill sets and
show off something which is really of high standards. The short
displays how well we can execute details of secondary motion,
the shots have been looked at in a very deep perspective" remarked
Reddy
"Hound-Dawg took about 20 days with 12 people working
on it" he added.
3D animated shorts are the best way for a studio to showcase its
skills and to ingrain in the artists a culture of working from concept
to screen. The international studios are always on the lookout for
good shorts that are showcased at events like SIGGRAPH and for a
studio to complete a short and showcase it at international events
means a good way of getting in business.
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